Store brands boost grocery stores
Posted on: Saturday, 13 December 2008, 14:14 CST
Chains such as Trader Joe's and Kroger say their store-brand labels are helping them through the dreary economic downturn.
Trader Joe's, Kroger, Safeway and Wegmans all have expanded their store-brand products, which tend to be cheaper than national brands and more profitable for grocers, The New York Times reported Saturday.
Kroger, for example, has added three-minute microwavable pizzas Mediterranean-style pizzas as an easy meal for children to make themselves, said Linda Severin, Kroger vice president for corporate brands.
This is a good example where we didn't knock off the national brand, but we thought, 'How can we deliver what our customers are looking for?'
Severin said.
Cash-short customers eating out less and stocking up more at the grocery store often find store-brand products better than expected and may stay with them after the recession ends, said Jan-Benedict E. M. Steenkamp, marketing professor at the University of North Carolina, Chapel Hill.
Source: United Press International
Related Articles
- Consumer Reports Taste Tests Find Store-Brand Foods as Good as, and Sometimes Even Better Than, Big Name Brands
- Consumer Reports Best Baby Products Book Recommends Parents Breastfeed and Buy Store-Brand Baby Formula
- First Over-The-Counter Store Brand Omeprazole Offering in U.S. Market Creates New Option for Frequent Heartburn Sufferers
- Grocery Store Brands Have Come a Long Way
- CORRECTING and REPLACING ConAgra Foods Recalls All Banquet Pot Pies and Store Brand Pot Pies
- ConAgra Foods Recalls All Banquet Pot Pies and Store Brand Pot Pies
- Salmonella Outbreak Traced to Banquet and Store Brand Frozen Pot Pies
- Store Brand Foods in the United States: 2005 Market Analysis
- Don't Overlook the Store Brands
 |
 |
User Comments (0)
RSS Feeds