Ford’s New Fiesta Global Small Car Off to a Fast Start in Europe; Coming To China in ’09, U.S. in 2010
the stylish subcompact that is ushering in a new wave of global cars from Ford
- is off to a fast start in
The strong early sales of the Fiesta helped Ford’s European operations
increase market share in November and bodes well for the company as it
prepares to launch the global small car in
year and in other key Asian markets and
In its first two months on sale, Ford has sold more than 42,200 new
Fiestas in
making the new Fiesta the second-most popular vehicle in the Ford of
lineup behind the Focus compact. The Fiesta, including the new version and
outgoing model, was the best-selling car in the
among all models from all automakers.
“After only two months since its introduction, the Fiesta is already our
second best-selling model behind the Focus,” said
president, marketing, sales and service, Ford of
Fiesta’s market share for November was the highest since
nameplate, and the new Fiesta attracted 1,000 more retail British buyers than
the previous model in
all-new global model.”
Overall,
European markets. This was down 21.4 percent versus
company again outperformed the industry by increasing its market share to 8.8
percent, up 0.5 percentage points. The Ford brand is now firmly established
as the No. 2 brand in
The new Fiesta is attracting a broader range of customers to the Ford
brand and customers are choosing upscale features and trim packages, Sviggum
said. About 50 percent of new buyers are choosing the upscale Titanium and
Ghia versions of the new Fiesta. And half of new Fiestas on the road are
equipped with Bluetooth capability, while more than 60 percent were ordered
with leather-wrapped steering wheels and 30 percent with privacy glass.
Designed and developed in
the new Fiesta is the first in a series of fuel efficient new small cars
developed through Ford’s global product development process. Its stylish and
dynamic flair combines with all the traditional Ford small car strengths to
create a confident, contemporary introduction to the next chapter of the
Fiesta success story.
The new Fiesta opens another chapter in the story of the popular Ford
small car that has sold more than 12 million units since its introduction in
1976. Charismatic and individual, the new model makes major strides in
craftsmanship, quality of materials and product choice while continuing to
represent Fiesta’s traditional strengths of practicality, value for money,
agility and safety.
The Fiesta is produced at Ford’s plant in
markets. Fiestas built in
soon go on sale in
production begins at Ford’s assembly plant in
markets and at Ford’s state-of-the-art assembly plant in
the Chinese market.
Ford’s Auto Alliance Thailand (AAT) facility in Rayong will begin
producing the new Fiesta for other major Asian markets in 2010. At the same
time, Ford is currently retooling its truck plant in
build the new Fiesta for
Ford Motor Company (NYSE: F), a global automotive industry leader based in
continents. With about 224,000 employees and about 90 plants worldwide, the
company’s core and affiliated automotive brands include Ford, Lincoln,
Mercury, Volvo and Mazda. The company provides financial services through Ford
Motor Credit Company. For more information regarding Ford’s products, please
visit www.ford.com.
Ford of
brand vehicles in 51 individual markets. The first Ford cars were shipped to
now employs approximately 73,000 employees. In addition to Ford Motor
Credit Company, Ford of
Division and 22 manufacturing facilities, including joint ventures.
SOURCE Ford Motor Company