United Selects New Publisher for Its Monthly Inflight Magazine

December 15, 2008

CHICAGO, Dec. 15 /PRNewswire-FirstCall/ — United Airlines, Inc. has
selected Ink Publishing to produce Hemispheres, United’s award-winning
inflight magazine, now in its 16th year of publication.

The selection of Ink follows a review of proposals from a number of
specialty publishing firms. Headquartered in London and with offices in New
, Hong Kong, Singapore and Atlanta, Ink Publishing produces more inflight
magazines than any other company in the world. The company will produce its
first Hemispheres issue with the March 2009 edition. Pace Communications
previously produced Hemispheres.

“We greatly appreciate the high level of commitment and integrity that
Pace has brought to this important onboard amenity,” said Dennis Cary, United
senior vice president and chief marketing and customer officer. “With Ink’s
extensive experience and international presence, we see a key opportunity to
take Hemispheres to a new level — both creatively, for the benefit of our
loyal readers, and commercially as we align United’s brand with other
companies interested in reaching our customers.”

Jeffrey O’Rourke, chief executive of Ink Publishing, said: “It is honor to
be appointed to publish Hemispheres. It is the crown jewel of inflight
magazines, and we look forward to working with United to continue to make it
the most dynamic and engaging magazine in the air.”

Hemispheres has earned more than 300 awards for editorial features and
design from the Custom Publishing Council, the North American Travel
Journalists Association, Communication Arts, and the Society of Publication
Designers, among others. In 2007, Mediamark Research & Intelligence (MRI)
designated Hemispheres as the national publication with the most affluent
readership, higher than The Wall Street Journal, Barron’s and Fortune, as well
as a number of national travel magazines.

About Ink Publishing

Ink Publishing produces more inflight magazines for more airlines than any
other company in the world. Airline clients include United Airlines, AirTran
Airways, Midwest Airlines, Air Macau, Bangkok Airways, bmi, bmibaby, Brussels
Airlines, Cebu Pacific, China Airlines, clickair, easyJet, Gulf Air, Jazeera
Airways, Jet2.com, Jetstar Airways, Kingfisher Airlines, Mandala Airlines,
MyAir, Ryanair, Siem Reap International Airways, Sky Express, SkyEurope,
SpiceJet, Sterling Airlines, Tiger Airways, Thomas Cook, VLM Airlines and Wizz
Air. Ink also produces CNBC European Business magazine, Time Out Singapore
magazine, TurboJET Horizon magazine for the Hong Kong-Macau ferry company,
Hotline for Virgin Trains and Carlson Wagonlit Connect.

About United

United Airlines (Nasdaq: UAUA) operates more than 3,000* flights a day on
United and United Express to more than 200 U.S. domestic and international
destinations from its hubs in Los Angeles, San Francisco, Denver, Chicago and
Washington, D.C. With key global air rights in the Asia-Pacific region,
Europe and Latin America, United is one of the largest international carriers
based in the United States. United also is a founding member of Star
, which provides connections for our customers to 975 destinations in
162 countries worldwide. United’s 52,000 employees reside in every U.S. state
and in many countries around the world. News releases and other information
about United can be found at the company’s Web site at united.com.

* Based on United’s flight schedule between Oct. 1, 2008, and Oct. 1,


SOURCE United Airlines, Inc.

Source: newswire

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