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Visteon Obtains License To Apply Advanced Touch Technology in Vehicles

December 17, 2008

VAN BUREN TOWNSHIP, Mich., Dec. 17, 2008 /PRNewswire-FirstCall/ — Global
automotive supplier Visteon Corporation (NYSE: VC) has obtained a license from
Immersion Corporation (Nasdaq: IMMR), a leading developer and licensor of
touch feedback technology, to apply Immersion’s TouchSense(R) technology on
electronic controls in vehicles. The agreement enables Visteon to apply
technology that maximizes the sense of touch in electronic controls in
vehicles, similar to what consumers experience when using the emerging
technology in portable devices such as mobile phones and personal navigation
systems.

(Logo: http://www.newscom.com/cgi-bin/prnh/20001201/DEF008LOGO )

The agreement strengthens a working relationship between Visteon and
Immersion for developing and commercializing, by 2010, several types of
controls enabled by haptics throughout vehicle interiors. Haptics refers to
technology that interfaces with drivers and passengers via the sense of touch.
Independent research has shown that haptics, by improving touch sensation, can
increase user speed and accuracy, reduce complication and stress, and improve
overall satisfaction. In vehicles, haptics can offer the additional advantages
of reducing glance time and minimizing driver distraction.

Concepts integrating Immersion’s TouchSense technology will be
demonstrated at Visteon’s exhibit during the 2009 International Consumer
Electronics Show in Las VegasJan. 8-11, 2009 at booth CP13 in the Central
Plaza.

“Visteon is known for its innovative industry collaborations that give it
first-to-market solutions,” said Chuck Joseph, senior vice president and
general manager, Immersion Touch Interface Products group. “By collaborating
with Immersion on haptic button packs, displays and control modules, Visteon
is rapidly responding to market trends as well as designing interior controls
and experiences for the future.”

Steve Meszaros, president of Visteon’s electronics product group, said:
“Visteon’s innovative TouchSense-enabled solutions will satisfy design and
market demands for electronic controls in vehicles that provide touch
sensations and feedback similar to what consumers are accustomed to
experiencing with portable electronics devices. This is part of an ongoing
trend to integrate consumer electronics and the characteristics of personal
devices into the vehicle.”

Meszaros added that Visteon’s experience in integrating electronic systems
into the vehicle, combined with Immersion’s developments in haptic-enabled
controls, creates a unique opportunity for automakers to deliver a solution
that enhances the occupant’s overall vehicle experience. Visteon sees
potential application of this technology throughout its core product lines –
electronics, interiors products such as door and instrument panels, and
climate controls.

The proliferation of portable consumer devices for communication,
entertainment, and information, as well as increased capabilities within the
vehicle, creates more potential distraction for drivers. At the same time,
consumers have grown more sophisticated, requiring more innovative,
distinctive and higher quality products. To answer this demand, the human-
machine interface (HMI) must evolve to help drivers do more without increasing
distraction. A consistent, intuitive, ergonomic HMI designed for the
automotive environment that can integrate and build on the familiar aspects of
consumer devices is Visteon’s vision for the vehicle, according to Meszaros.

About Visteon (www.visteon.com)

Visteon Corporation is a leading global automotive supplier that designs,
engineers and manufactures innovative climate, interior, electronic and
lighting products for vehicle manufacturers, and also provides a range of
products and services to aftermarket customers. With corporate offices in Van
Buren Township, Mich.
(U.S.); Shanghai, China; and Kerpen, Germany; the
company has facilities in 27 countries and employs approximately 35,500
people.

About Immersion (www.immersion.com)

Founded in 1993, Immersion Corporation is the recognized leader in
developing, licensing, and marketing digital touch technology and products.
Using Immersion’s advanced electronic user interfaces are more compelling,
entertaining, and in many applications, safer and more productive. Immersion’s
technology has helped manufacturers develop innovative and creative solutions
for products such as hundreds of video games and leading video console gaming
systems, medical training simulators installed around the world, driver
controls for automotive manufacturers, and mobile phones, such as those from
LG and Samsung. Immersion’s patent portfolio includes over 700 issued or
pending patents in the U.S. and other countries.

SOURCE Visteon Corporation


Source: newswire



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