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Energizer and Fulton Innovation Partner on Wireless Power

December 17, 2008

ST. LOUIS, Dec. 17 /PRNewswire-FirstCall/ — Energizer Battery, Inc.
announced it is working with Fulton Innovation, LLC (Fulton) to accelerate
development of efficient, intelligent wireless power solutions that can charge
portable devices without traditional power cords.

As part of the relationship, Energizer is utilizing eCoupled wireless
charging, one of a number of enabling technologies that Energizer views as
having great potential in addressing consumers’ needs for portability and
power — when and wherever they need it.

Energizer is partnering with Fulton to deliver an advanced wireless power
product solution in portable commercial lighting. Together, with an
in-vehicle console from Leggett & Platt, the companies are introducing a new
rechargeable lighting solution that charges through eCoupled wireless power.

“We are excited to work with Energizer to bring together our intelligent
wireless power delivery solutions with its devices,” said Dave Baarman,
Fulton’s director of advanced technologies. “This is another example of how
commercialization of cost and power-efficient wireless systems can benefit
both the manufacturers and users of portable equipment.”

Fulton’s eCoupled technology is exciting and provides new opportunities
for commercial, industrial and consumer electronics manufacturers to change
the way power is delivered to their devices,” said Miles Faust, General
Manager, Energizer Lighting Products. “Users will be able to charge tools,
lights, phones, headsets and laptops in new and convenient ways that
previously were not possible.”

Saving energy through wireless power

Many consumers do not realize that electronic devices continue to draw
electricity while the products are turned off. Research from the U.S.
Department of Energy determined that, on average, 75 percent of all
electricity used to power electronics is consumed when products are not in
use. Fulton’s eCoupled technology addresses this problem by using an advanced
profiling protocol that identifies eCoupled-enabled devices to be powered. At
the same time, the profiling protocol also assesses power needs and individual
battery lifecycles to provide only the necessary amount of power for any given
device.

About Energizer

Energizer Holdings, Inc. (NYSE: ENR), http://www.energizer.com,
headquartered in St. Louis, Missouri, is one of the world’s largest
manufacturers of primary batteries, battery-powered devices and flashlights.
Energizer, a global leader in the dynamic business of providing portable power
geared toward the new digital age, offers a full portfolio of products
including the Energizer(R) MAX(R) premium alkaline brand; Energizer(R)
Ultimate Lithium; Energizer(R) Advanced Lithium and Energizer(R) Rechargeable
batteries and chargers.

The Energizer product line also includes specialty batteries for hearing
aids and medical devices, health and fitness devices, as well as for keyless
remote entry systems, watches and other uses. Through its flashlight and
lighting products unit, Energizer helps bring consumer insight and innovation
to these important household devices. Energizer continues its role as a
technology leader for on-the-go lifestyles with its Energizer(R) Energi To
Go(R) line of portable battery-driven power packs for cell phones and for use
with iPod devices.

About eCoupled Technology

eCoupled technology is real, intelligent wireless power. It is the next
generation power delivery solution for electronic devices worldwide. It moves
technology beyond the traditional constraints of inductive coupling and takes
wireless power to the next level.

eCoupled technology eliminates the need for power cords by creating a
closely-coupled inductive electromagnetic circuit that is combined with an
intelligent control system that constantly monitors the power flow to insure
optimal efficiency and safety.

By leveraging the physics of near-field inductive coupling and combining
it with proprietary communications and control microprocessor technology,
Fulton Innovation will facilitate new advances in electronic device design.
eCoupled technology will bring real wireless power to infrastructure,
appliances, and consumer electronics starting in 2009.

About Fulton Innovation

Fulton Innovation is dedicated to commercializing and promoting new and
innovative technologies that provide global economic and social value.

Fulton is committed to being the world leader in discovering, distributing
and commercializing valuable innovative technologies that improve the way
people work, live and play.

With offices in Ada, Michigan USA and Cambridge, England UK, Fulton is an
international leader in utilizing advanced technologies to further develop the
quality of life for people around the world. Fulton is a member of the Amway
Inc. family of companies, which employs more than 13,000 people worldwide.

For additional information, please visit fultoninnovation.com or
ecoupled.com.

     For more information contact:
     Ann Balsamo, (314) 552-6723
     abalsamo@webershandwick.com

     Angelica Quinonez, (415) 395-5916
     ecoupled@mww.com

SOURCE Energizer Holdings, Inc.


Source: newswire



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