Fairmont Hotels & Resorts Announces ‘Give from the Sole’ Campaign to Benefit Soles4Souls, Inc.

NASHVILLE, Tenn., Dec. 18 /PRNewswire/ — Fairmont Hotels & Resorts, a
leader in the global hospitality industry, has announced a partnership with
Soles4Souls, Inc., the international shoe charity dedicated to providing free
footwear to those in need, both in the United States and around the world.
Buying one gift card at Fairmont now means giving two gifts: for each gift
card purchased before December 31, 2008, Fairmont Hotels & Resorts will donate
a pair of footwear to Soles4Souls.

The holiday season gift card donation is one aspect of a new partnership
in which Fairmont properties worldwide donate gently used footwear from
Fairmont Fit. The program offers members of Fairmont President’s Club, the
brand’s exclusive guest recognition program, access to adidas athletic apparel
for use during their stay.

“We would like to thank the people at Fairmont Hotels & Resorts for their
generosity that allows us to accomplish our goals,” said Wayne Elsey, Founder
& CEO of Soles4Souls. “The ‘Give from the Sole’ campaign will make a positive
impact in thousands of lives,” he said.

“We’re proud to support Soles4Souls throughout the year, but particularly
during the holiday season, when so many are in need,” said Brian Richardson,
Fairmont’s Vice President Brand Marketing and Communications. “We know our
guests will also welcome this opportunity to give back.”

Gift cards may be purchased at all Fairmont hotels and resorts, at Willow
Stream Spas (in select hotels) or online at www.fairmont.com/giftcard. Online
purchases are available in any denomination ranging from $50 to $5000.

ABOUT FAIRMONT HOTELS & RESORTS

A leader in the global hospitality industry, Fairmont Hotels & Resorts is
an extraordinary collection of luxury hotels, which includes iconic landmarks
like Fairmont Le Chateau Frontenac in Quebec City, Fairmont The Norfolk,
Nairobi and London’s The Savoy, reopening in 2009. Fairmont hotels are one-of-
a-kind properties where sophisticated travelers can discover culturally rich
experiences that are authentic to the destination. Situated in some of the
most exclusive and pristine areas in the world, Fairmont is committed to
responsible tourism and is an industry leader in sustainable hotel management
with its award-winning Green Partnership program. Fairmont’s portfolio
includes 56 distinctive hotels, with plans to develop over 25 new properties
in the coming years in destinations as diverse as Shanghai, Morocco and
Anguilla.

Fairmont is owned by Fairmont Raffles Hotels International, a leading
global hotel company with 91 hotels worldwide under the Raffles, Fairmont and
Swissotel brands. The company also manages Fairmont and Raffles branded
Residences, Estates and luxury private residence club properties. For more
information or reservations, please call 1-800-441-1414 or visit
www.fairmont.com.

About Soles4Souls

Nashville-based Soles4Souls(TM) facilitates the donations of both new and
used shoes, which are used to aid the hurting worldwide. Soles4Souls has
distributed more than 3.9 million pairs (currently donating one pair every 19
seconds) to people in over 70 countries, including Honduras, Uganda, Romania,
and the United States. The charity has been featured recently in Runner’s
World and the Green Guide by National Geographic. It has also appeared on
CNN, NBC, ABC, FOX, CBS, and hundreds of regional outlets around North
America. Soles4Souls is a 501(c)(3) recognized by the IRS; donating parties
are eligible for tax advantages. Visit www.giveshoes.org for more information.

SOURCE Soles4Souls