Gisele Bundchen & Family Help Power the New Year at Duracell Power Lodge

NEW YORK, Dec. 22, 2008 /PRNewswire/ — Supermodel Gisele Bundchen
appeared at the Duracell Power Lodge in Times Square with members of her
family to help in the final push to power the numbers 2-0-0-9, which will
light up as the New Year’s Ball drops. By pedaling on specially designed
snowmobikes, the Bundchen family helped Duracell close in on its goal of
collecting 230 pedaling hours, which will generate enough energy to illuminate
the “2009″ sign once the ball drops on New Year’s Eve in Times Square.

(Photo: http://www.newscom.com/cgi-bin/prnh/20081222/CLM091-a )

(Photo: http://www.newscom.com/cgi-bin/prnh/20081222/CLM091-b )

“I am so excited to have my family in town for Christmas and we’re going
to do things you can only do in New York City — including being part of this
great project Duracell has in Times Square,” said Bundchen. “We are going to
pedal on the snowmobikes in support of the Agua Limpa Project which was
started by my father and provides clean drinking water to people in regions of
Brazil.” Bundchen adds, “So when we watch this year’s New Year’s Eve
celebration in Times Square, the light we helped create is dedicated to the
light that the Agua Limpa Project has brought to so many.”

The Bundchen family joins a host of other celebrities who have pedaled
snowmobikes to help light the “2009″ sign, including entertainment legend Liza
Minnelli, news anchor Katie Couric, musicians Nick Lachey, Leona Lewis,
Brandy, Sean Paul, Lady GaGa, Ne-Yo and Natasha Bedingfield, actors Peter
Facinelli and Michael Urie, the cast of the New Electric Company, and “Project
Runway” winner Christian Siriano.

All guests to the Duracell Power Lodge at the Charmin Restrooms in Times
Square can hop on a snowmobike to generate power, which Duracell will capture
and use to illuminate the “2009″ sign. The snowmobikes use rotary technology
to capture energy through the spinning wheel when the bike is pedaled. Power
is then routed into the Duracell Battery Center, where it will be stored until
New Year’s Eve and trusted to light the night’s most important moment.
Duracell is nearing its goal of 230 pedaling hours, but more people are needed
to ensure there is enough power to illuminate the sign throughout the entire
Ball Drop ceremony.

“As New Year’s Eve approaches, excitement and support continues to grow as
celebrities and thousands of Times Square visitors give us their personal
power to help Duracell light 2009,” said Rick June, vice president and general
manager, Duracell North America. “We are well on our way to powering the new
year!”

Duracell Power Lodge visitors also can recharge from the frantic holiday
pace with a variety of entertainment activities. The Duracell Recharge Rest
Stop lets visitors plug-in and charge their personal entertainment and digital
devices — including digital cameras, cell phones, BlackBerrys, iPods, MP3
players and gaming devices — at Duracell power stations. Families can enjoy
multiple Wii stations and check out some of the hottest toys of the season,
including Mattel’s D-Rex Interactive Dinosaur, courtesy of Duracell and
partners Nintendo and Mattel.

The Duracell Power Lodge is being held in conjunction with the annual
Charmin Restrooms in Times Square. For the third consecutive year, the Charmin
Restrooms have returned to Times Square and the Duracell addition creates two
floors of fun: the first for “relief” where tourists and New Yorkers alike can
enjoy the ultimate bathroom experience and the second where visitors can
“recharge” their devices and their holiday spirit.

“Times Square visitors are learning that Duracell is here to serve their
personal power needs to keep their devices juiced up — even when a power
outlet is nowhere to be found,” said Craig Bida, Duracell brand manager.
“People depend on their mobile devices today like never before, and Duracell
is making it easier to keep things powered up anytime and anywhere.”

The Duracell Power Lodge and Charmin Restrooms are open now through
December 31st from 10 a.m. to 9 p.m. Sunday through Wednesday, and 10 a.m. to
11 p.m. on Thursday through Saturday. They are located at 1540 Broadway in
Times Square between West 45th and West 46th Streets. The Power Lodge and
Restrooms will close at 6 p.m. on Christmas Eve and 3 p.m. on New Year’s Eve,
and will be closed on Christmas Day. In addition, this year, the Charmin
Restrooms will also be open on New Year’s Eve from 12 a.m. to 2 a.m., offering
the crowd of millions in Times Square a safe and accessible bathroom haven
after the 2009 Ball drops.

About Duracell

Part of the Procter & Gamble Company (NYSE:PG), Duracell has been powering
people around the world for more than 40 years. Our products serve as the
heart of devices that keep people connected, protect their families, entertain
them and simplify their increasingly mobile lifestyles. As the world’s leading
manufacturer of high-performance alkaline batteries, Duracell also innovates
in disposable, renewable and peripheral technologies and markets general
purpose flashlights along with the advanced Daylite(R) LED flashlights. Visit
www.duracell.com for more information.

About Procter & Gamble (NYSE:PG)

Three billion times a day, P&G brands touch the lives of people around the
world. The company has one of the strongest portfolios of trusted, quality,
leadership brands, including Pampers(R), Tide(R), Ariel(R), Always(R),
Whisper(R), Pantene(R), Mach3(R), Bounty(R), Dawn(R), Gain(R), Pringles(R),
Folgers(R), Charmin(R), Downy(R), Lenor(R), Iams(R), Crest(R), Oral-B(R),
Actonel(R), Duracell(R), Olay(R), Head & Shoulders(R), Wella(R), Gillette(R),
and Braun(R). The P&G community consists of 138,000 employees working in over
80 countries worldwide. Please visit www.pg.com for the latest news and
in-depth information about P&G and its brands.

SOURCE Procter & Gamble