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American Honda Reports 2008 Annual and December Monthly Sales

Posted on: Monday, 5 January 2009, 13:13 CST

Civic and Fit post gains for the year

TORRANCE, Calif., Jan. 5 /PRNewswire/ -- American Honda Motor Co., Inc., today reported 2008 annual vehicle sales of 1,428,765, a decrease of 8.2 percent compared to 2007 results on a daily selling-rate* basis. American Honda's December sales totaled 86,085, a decrease of 34.7 percent.

Honda Division's 2008 annual sales of 1,284,261 decreased 6.7 percent compared to 2007. Honda Division's December monthly sales of 75,405 represent a decrease of 34.0 percent compared to 2007. Annual total car sales of 794,421 for the Honda Division increased 1.0 percent and set a record for the fourth consecutive year. The division's truck sales decreased by 16.9 percent to 489,840.

Accord, the top-selling Honda model for 2008, achieved annual sales of 372,789, down 5.3 percent. December Accord sales decreased 28.5 percent, to 22,348. Civic sales totaled 339,289 for the year, up 2.1 percent. December Civic sales decreased to 17,302, down 36.4 percent. Annual Fit sales of 79,794, up 40.9 percent, set a record for the third consecutive year. December Fit sales decreased 1.5 percent, to 5,039.

"American Honda's sales mirror the industry's current condition," said Dick Colliver, executive vice president of American Honda Motor Co., Inc. "We believe Honda will be in a strong position when the market stabilizes."

The Acura Division's total year-end sales of 144,504 vehicles represented a decline of 20.0 percent. December Acura sales totaled 10,680, down 39.3 percent. The Acura TL led the division with annual sales of 46,766, followed closely by the Acura MDX with sales of 45,377 - the previous best-selling Acura in 2007.

*The annual Daily Selling Rate (DSR) is calculated with 308 days for 2008, versus 307 for 2007. Both December 2007 and 2008 included 26 selling days. All percentages in this release represent DSR.

For more information or downloadable high-resolution images of Honda and Acura vehicles, please visit www.hondanews.com for Honda and www.Acuranews.com for Acura. Consumer information is available at www.honda.com for Honda, www.Acura.com for Acura.

American Honda Vehicle Sales For December 2008 Month-to-Date December December DSR** 2008 2007 % Chg. ------- ------ ------ American Honda Total 86,085 131,792 -34.7% ---------------------- Total Car Sales 50,918 73,186 -30.4% Total Truck Sales 35,167 58,606 -40.0% Honda Total Car Sales 44,762 63,773 -29.8% Honda Total Truck Sales 30,643 50,437 -39.2% Acura Total Car Sales 6,156 9,413 -34.6% Acura Total Truck Sales 4,524 8,169 -44.6% Domestic Car Sales * 40,642 54,174 -25.0% ---------------------- Honda Division 37,035 48,186 -23.1% Acura Division 3,607 5,988 -39.8% Domestic Truck Sales * 30,629 43,373 -29.4% ---------------------- Honda Division 26,105 35,204 -25.8% Acura Division 4,524 8,169 -44.6% Import Car Sales 10,276 19,012 -45.9% ---------------------- Honda Division 7,727 15,587 -50.4% Acura Division 2,549 3,425 -25.6% Import Truck Sales 4,538 15,233 -70.2% ---------------------- Honda Division 4,538 15,233 -70.2% ---------------------- ------- ------- ------ MODEL BREAKOUTS BY DIVISION Honda Division Total 75,405 114,210 -34.0% ---------------------- ------- ------- ------ Fit 5,039 5,118 -1.5% Accord * 22,348 31,255 -28.5% Memo: Accord Hybrid 1 150 -99.3% Civic * 17,302 27,190 -36.4% Memo: Civic Hybrid 1,036 3,223 -67.9% S2000 72 210 -65.7% Insight 0 0 FCX 0 0 FCX Clarity 1 ---------------------- ------- ------- ------ Odyssey * 6,950 14,907 -53.4% Pilot * 6,735 10,403 -35.3% CR-V * 13,933 18,659 -25.3% Element * 1,336 2,875 -53.5% Ridgeline 1,689 3,593 -53.0% ---------------------- ------- ------- ------ Acura Division Total 10,680 17,582 -39.3% ---------------------- ------- ------- ------ RSX 0 1 TL * 3,607 5,988 -39.8% TSX 2,304 2,838 -18.8% RL 245 586 -58.2% MDX * 3,383 5,906 -42.7% RDX * 1,141 2,263 -49.6% ---------------------- ------- ------- ------ Selling Days 26 26 Year-to-Date December December DSR** 2008 2007 % Chg. ---- ---- ------ American Honda Total 1,428,765 1,551,542 -8.2% ---------------------- Total Car Sales 877,703 882,215 -0.8% Total Truck Sales 551,062 669,327 -17.9% Honda Total Car Sales 794,421 784,073 1.0% Honda Total Truck Sales 489,840 587,365 -16.9% Acura Total Car Sales 83,282 98,142 -15.4% Acura Total Truck Sales 61,222 81,962 -25.5% Domestic Car Sales * 661,736 706,504 -6.6% ---------------------- Honda Division 614,970 647,959 -5.4% Acura Division 46,766 58,545 -20.4% Domestic Truck Sales * 444,263 476,297 -7.0% ---------------------- Honda Division 383,041 394,335 -3.2% Acura Division 61,222 81,962 -25.5% Import Car Sales 215,967 175,711 22.5% ---------------------- Honda Division 179,451 136,114 31.4% Acura Division 36,516 39,597 -8.1% Import Truck Sales 106,799 193,030 -44.9% ---------------------- Honda Division 106,799 193,030 -44.9% -------------------- ------- ------- ------ MODEL BREAKOUTS BY DIVISION Honda Division Total 1,284,261 1,371,438 -6.7% ---------------------- --------- --------- ---- Fit 79,794 56,432 40.9% Accord * 372,789 392,231 -5.3% Memo: Accord Hybrid 198 3,405 -94.2% Civic * 339,289 331,095 2.1% Memo: Civic Hybrid 31,297 32,575 -4.2% S2000 2,538 4,302 -41.2% Insight 0 3 FCX 6 10 -40.2% FCX Clarity 5 ---------------------- ------- ------- ------ Odyssey * 135,493 173,046 -22.0% Pilot * 96,746 117,146 -17.7% CR-V * 197,279 219,160 -10.3% Element * 26,447 35,218 -25.1% Ridgeline 33,875 42,795 -21.1% ---------------------- ------- ------- ------ Acura Division Total 144,504 180,104 -20.0% ---------------------- ------- ------- ------ RSX 1 296 -99.7% TL * 46,766 58,545 -20.4% TSX 31,998 33,037 -3.5% RL 4,517 6,262 -28.1% MDX * 45,377 58,606 -22.8% RDX * 15,845 23,356 -32.4% ---------------------- ------- ------- ------ Selling Days 308 307 * Honda and Acura vehicles are made of domestic and global sourced parts. ** Daily Selling Rate Month-to-Date Year-to-Date December December DSR** December December DSR** 2008 2007 % Chg. 2008 2007 % Chg. ---- ---- ------ ---- ---- ------ Hybrid 1,037 3,373 -69.3% 31,495 35,983 -12.8%

SOURCE American Honda Motor Co., Inc.

Source: PR Newswire

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