Toyota Publications Available on Helminc.com

DETROIT, Jan. 7 /PRNewswire/ — Toyota Motor Sales, U.S.A. selected
Highland Park specialty fulfillment company Helm Incorporated to provide a
marketing channel for selected vehicle owner and service publications. As of
January 2, 2009, Helm made them available on www.helminc.com.

Under the terms of the agreement, Helm will target consumers and
aftermarket repair facilities . two key audiences that may need materials for
the maintenance and repair of their vehicles. Marketing strategies will
include search engine optimization, promotional banner placement, and the
establishment of inbound links from relevant Web sites.

Helminc.com was launched in 1997 by Helm Incorporated and has become the
go-to place for automotive dealers, aftermarket repair facilities,
enthusiasts, and Do-It-Yourselfers. It is recognized as the nation’s largest
source for official, factory-authored service and owner information. Materials
available include repair manuals, electrical-wiring diagrams, body repair, and
owner’s manuals.

According to Vice President of Marketing, Garry Cole, companies have found
that by reaching out to customers and providing them with convenient access to
sometimes hard-to-locate publications, they can build satisfaction and loyalty
long after an initial purchase.

Industries that currently offer publications through www.helminc.com
include the automotive, recreational vehicle, truck, and power equipment
sectors.

About Helm

Helm is a specialty fulfillment provider based in Highland Park, Mich.,
which focuses on Branded Merchandising, Publications Management & Fulfillment
and Distribution. Established in 1943 in Detroit, Helm supports some of the
most recognizable companies in the world including BP Lubricants/Castrol,
Carhartt, Chrysler, Ford Motor Company, FTD, General Motors, Honda and Napa
Auto Parts. As an ISO 9001:2000 certified company, Helm is recognized for its
unique approach to fulfillment emphasizing cost reduction and customer
satisfaction. Helm is the nation’s largest provider of factory-authorized
service and owner information. Additional information is available at
www.helm.com.

About Toyota Motor Sales, U.S.A., Inc.

Toyota Motor Sales (TMS), U.S.A., Inc. is the marketing, sales,
distribution and customer service arm of Toyota, Lexus and Scion. Established
in 1957, TMS markets products and services through a network of more than
1,400 Toyota, Lexus and Scion dealers. Toyota directly employs over 36,000
people in the U.S. and sold more than 2.2 million vehicles in 2008.

SOURCE Helm, Inc.