Havoc TV Goes ‘Live’ With Volvo at Detroit Auto Show:
highly viewed video-on-demand (VOD) channels, took its unique interactive
platform to the Detroit Auto Show this week. Havoc, which also has a daily
four-hour programming block on DIRECTV’s 101 Network, used the delivery
mechanism and the World Wide Web to invite media to participate in Volvo Car
Corporation’s press activities in
automobile company has creatively utilized the potential for generating
immediate response communication between its executives and remote
journalists.
While Havoc TV reaches millions of viewers and generates over two-billion
ad impressions per year, its recent partnering with Volvo Car Corporation
clearly demonstrates the company’s technical flexibility, creativity and
innovative approach to contemporary broadcast and web programming.
Havoc TV’s CEO,
interactive broadcast and webcast for Volvo was the direct result of our
action sports and live music coverage. Havoc TV has developed an interactive
system that allows viewers to actually participate in the live events we cover
by asking questions or making requests of those featured during the event.
Together with Volvo we believed the Havoc/DIRECTV system could become a
creative way of reaching out to journalists not physically present at major
auto shows.
perspective it was a complete success.”
“Media attendance at major auto shows is critically important to Volvo for
the launch of new vehicles and sharing of corporate news. We are always
looking for new ways of reaching our core media base,” said Peter Ganjbar,
Manager Broadcast Media Relations at Volvo Cars. Volvo presented its newest
crossover model the XC60 along with an innovative S60 concept car at the North
American International Auto Show and announced the company’s latest safety
engineering application; a leading-edge technology geared to protecting
pedestrians and drivers.
Volvo’s press conference served as the centerpiece to Havoc’s High
Definition (HD) televison broadcast, which aired on DIRECTV’s 101 Network, and
a simultaneous interactive global webcast. Both programs were produced and
distributed live from the Volvo display at the
programs also featured executive interviews, product explanations and other
corporate information.
The Volvo/Havoc interactive webcast enabled viewing media — around the
world — to watch the Volvo press conference and other program elements online
and text their question from a computer or appropriate mobile device during
the one-hour program to an on-site host in
guests some of the submitted questions and their responses were seen and heard
live on both the DIRECTV HD broadcast and via the World Wide Web.
“Instead of sports or music fans asking live questions we had automotive
and business press pose their questions to those responsible for one of the
world’s most respected car companies,” added Kresser. The overall goal was to
provide media not present at Volvo’s
same information their colleagues saw and heard at the event. “Even if we
helped only a handful of media — unable to attend the
effort was worthwhile. Volvo cannot permit a tough economy from preventing its
access to the media,” Ganjbar concluded.
SOURCE Volvo