January 14, 2009
Winter economy leaves Florida flat
Flights from the cold-weather north to the sunny climate of Florida appear to be taking a recession-based breather, industry observers said.
Typically, the colder it gets, the bigger bump we'd see, James Angel, sales director at the Mayfair Hotel & Spa in Coconut Grove, Fla., told The Miami Herald.
We're just not seeing it now,he said.
The slump in hotel bookings has prompted the Greater Miami tourism bureau to initiate a winter marketing campaign, using dollars normally reserved for summer advertising, the newspaper said.
The logic: Winter weather is a massive subliminal advertising campaign that works well enough on its own. The bureau, therefore, concentrates its advertising for Florida vacations during the summer, the newspaper said.