ServiceMaster Clean Inks Multi-Year Sponsorship Deal with ISC and SMI Race Tracks
today that it has signed a unique partnership agreement to be the first-ever
official sponsor of the caution period during races at International Speedway
Corporation (ISC) and Speedway Motorsports Incorporated (SMI) race tracks
across the nation. When there is a problem on the track, the ServiceMaster
Clean Yellow Flag will wave, and the company’s familiar yellow trucks will be
dispatched to clean the track.
(Photo: http://www.newscom.com/cgi-bin/prnh/20090114/CLW092-a
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In racing, a yellow flag means cleaning. Restoration must be done quickly
and professionally in order to get back to racing. In homes and businesses
across
restoration is being done quickly and professionally by America’s number one
cleaning team.
“The idea of a racing sponsorship has been one that has generated a lot of
excitement within our franchise network,” said
officer of ServiceMaster Clean. “Fan loyalty to partners and sponsors is
immeasurable, and we recognize that they historically support and invest in
companies that share their passion for the sport of racing.”
Wassell also noted NASCAR has made strides in conservation and consumption
and is in the process of leading an industry-wide initiative to address the
environment. The plan is to include a substantial group of environmental
experts and motorsports industry constituents to ensure that all perspectives
are taken into consideration. In turn, ServiceMaster Clean’s forward-thinking
approach to “green” responsibility lends additional credibility to the
relationship.
ServiceMaster Clean will have official and exclusive sponsorship of the
Yellow Flag- now to be known as ServiceMaster Clean Caution periods – at all
19 ISC and SMI race tracks around the country. These racetracks feature 31
Sprint Cup, 24 Nationwide and 17 Camping World Truck Series races and hundreds
of other racing events. In fact, there will hardly be a race for the next five
years where ServiceMaster Clean does not have a large presence. All cleaning
and drying vehicles and equipment will feature the ServiceMaster Clean logo
and colors, and the clean-up teams will wear bright yellow ServiceMaster Clean
jumpsuits.
The multi-year agreement is not limited to what happens on the track, but
also includes national coverage on the Motor Racing Network (MRN) and
Performance Racing Network (PRN), hospitality events for franchise owners, the
right to create and sell promotional merchandise and a host of other marketing
opportunities designed to generate consistent visibility.
“This agreement further demonstrates the significant marketing value of our
breadth of assets and the ongoing viability of motorsports as an effective
business building opportunity. Our nationwide footprint of facilities and
season-long schedule of premier events, including the DAYTONA 500(R) and the
Ford Championship Weekend at Homestead-Miami Speedway, help businesses build
and maintain yearlong awareness with the most avid fans in major sports. We
welcome ServiceMaster Clean to our family of partners and look forward to a
long and successful relationship.”
this unique sponsorship. The Petty name is one of the most prominent in NASCAR
history, as Kyle won his first significant race at the 1979 Daytona ARCA 200
in a Dodge Magnum, at the time becoming the youngest driver to win a major
league stock car event. He is quite active in charitable causes, most notably
the Victory Junction Gang Camp for terminally ill children, which he
established to honor his late son, Adam.
“There is simply no better company to have associated with race track
clean-up than the premier cleaning and restoration company — ServiceMaster
Clean,” Petty said.
He also added, “ServiceMaster Clean is well known for providing peace of
mind to customers, and for going above and beyond customer expectations. These
key service components dovetail very nicely with this racing sponsorship. And,
history has played a significant role in both our organizations. Our success
comes from standing on the shoulders of those who came before us, in racing
and in cleaning. We both bring a proud history and a spirit of success,
winning, teamwork and pride with us to work every day.”
Motorsports, Inc., stated the sponsorship is a natural fit, given
ServiceMaster Clean’s business focus. “ServiceMaster Clean has been working
for fans for decades, from cleaning homes and businesses to helping recover
from fires and floods,” said Burch. “Our partnership will be a great platform
to see the ServiceMaster brand in action by getting the track cleaned up for
racing and helping us make our world-class speedways even better.”
With more than 4,500 franchise locations around the world, ServiceMaster
Clean serves customers through a global network of franchises that provide
janitorial services, commercial carpet cleaning, hard surface floor care,
residential carpet cleaning and upholstery, and disaster restoration services.
The company has been a market leader more than 70 years.
About ServiceMaster Clean
ServiceMaster Clean is part of the ServiceMaster family of brands, one of
the world’s largest and most versatile service networks. The company’s brands
include TruGreen, TruGreen LandCare, Terminix, American Home Shield,
ServiceMaster Clean, Merry Maids, Furniture Medic and AmeriSpec. ServiceMaster
Clean is committed to its franchise owners. Our ability to offer qualified
prospects up to 80 percent financing to start their cleaning business is only
one of the benefits of our program. Visit our franchise website to learn more
about the opportunities available with ServiceMaster Clean.
About International Speedway Corporation
International Speedway Corporation is a leading promoter of motorsports
activities, currently promoting more than 100 racing events annually as well
as numerous other motorsports-related activities. The company owns and/or
operates 13 of the nation’s major motorsports entertainment facilities,
including Daytona International Speedway(R) in
500(R)); Talladega Superspeedway(R) in
Speedway(R) located outside
Kansas Speedway(R) in
Illinois
in
International(R) in
The company also owns and operates MRN(R) Radio, the nation’s largest
independent sport radio network; the Daytona 500 Experience(SM), the “Ultimate
Motorsports Attraction” in
NASCAR(R); and Americrown Service Corporation(SM), a subsidiary that provides
catering services, food and beverage concessions, and produces and markets
motorsports-related merchandise. In addition, ISC has an indirect 50 percent
interest in Motorsports Authentics(R), which markets and distributes
motorsports-related merchandise licensed by certain competitors in NASCAR
racing. For more information, visit the company’s Web site at
www.iscmotorsports.com.
About Speedway Motorsports Incorporated
Speedway Motorsports is a leading marketer and promoter of motorsports
entertainment in
following premier facilities: Atlanta Motor Speedway, Bristol Motor Speedway,
Infineon Raceway, Kentucky Speedway, Las Vegas Motor Speedway, Lowe’s Motor
Speedway, New Hampshire Motor Speedway and Texas Motor Speedway. The company
provides souvenir merchandising services through its SMI Properties
subsidiaries; manufactures and distributes smaller-scale, modified racing cars
and parts through its 600 Racing subsidiary; and produces and broadcasts
syndicated motorsports programming to radio stations nationwide through its
Performance Racing Network subsidiary.
The company also equally-owns Motorsports Authentics(R), a joint venture
formed with International Speedway Corporation to produce, market and sell
licensed motorsports merchandise. For more information, visit the company’s
Web site at www.speedwaymotorsports.com.
SOURCE ServiceMaster Clean