NRHA Awarded League of American Communications Professionals 'Most Creative Campaign' of 2008
Posted on: Thursday, 15 January 2009, 08:00 CST
The campaign was also named one of the "Top 50 Communications Campaigns" of 2008, placing 19th overall out of 457 entries. The campaign was crafted and executed in-house by NRHA's Communications and Marketing Department. Competition proved especially challenging this year from a broad range of prominent U.S. and international corporations, government entities, educational institutions and non-profits. Competitors included Coca-Cola, Chevron, Kodak, ESPN as well as NASA and DOD.
"This year's entry, The Grandy Village Revitalization Campaign, proves to be remarkable in light of tremendous competition," said
The primary campaign goal was to raise awareness of NRHA's new Vision: "Quality Housing Opportunities for All," and new Mission: "Provide Quality Housing Opportunities that Foster Sustainable Mixed-Income Communities."
Grandy Village is a model transformation of traditional public housing to a sustainable mixed-income community, with quality amenities. "This repositioning is critical so that our properties will appeal to a broader range of incomes," said
Several judges commented as follows:
"Outstanding planning - we're impressed by the thought and care invested into The Grandy Village Revitalization Campaign."
"The goals of this campaign are ambitious, and we're impressed with how much Norfolk Redevelopment and Housing Authority achieved. Great work."
"We're impressed by how the needs of the target audience have been anticipated. Excellent planning."
"We are very proud to be recognized with this prestigious award as well as successfully competing among the world's best known organizations," said NRHA Executive Director
About LACP
League of American Communications Professionals (LACP) was established in 2001 in order to create a forum within the public relations industry that facilitates discussion of best-in-class practices within the profession while also recognizing those who demonstrate exemplary communications capabilities.
About NRHA
Founded in 1940, NRHA is a national leader in community revitalization and fostering sustainable mixed-income communities. As the largest redevelopment and housing authority in
SOURCE Norfolk Redevelopment and Housing Authority
Source: PR Newswire
Related Articles
- 'HGTV Change the World. Start at Home' Campaign to Recognize Community Volunteers in 2010
- Blue Marble Energy, OPDA Awarded $2M by WA's Community Economic Revitalization Board
- Merrick Towle Communications Announces Messiah Village as Firm's Newest Client
- Linger Longer Communities and the Jekyll Island Authority Join Forces to Polish 'Georgia's Jewel'
- California Department of Housing and Community Development -- $2.8 Billion From Proposition 1C Will Create New Affordable Homes
- THINK Interactive Selected to Design New Web Site and Execute Online Marketing Campaign for Windstream Communications
- California Department of Housing and Community Development Announces More Than $200 Million in Prop. 46 (Housing Bond) Funds -- Los Angeles Region (Burbank, CA)
- The Department of Housing and Community Development Awards $9.7 Million in Proposition 46 Funding to Create Housing Opportunities for the Central Valley
- House Delays Voting on Taxes, Local Transportation Authority
- Steele Campaign Official Resigns: Communications Chief is 2nd Top Aide to Leave
 |
 |
User Comments (0)
RSS Feeds