Directed Electronics Introduces Viper Responder 350 at 2009 Consumer Electronics Show

January 20, 2009

Attractive New Price Point for 2-Way Vehicle Security

Python Responder 460 and Clifford Matrix 1X Also Debut at CES

VISTA, Calif., Jan. 20 /PRNewswire/ — Directed Electronics, a business unit of DEI Holdings, Inc., is pleased to announce an affordable new 2-Way security system: Responder 350 from Viper. Based on the bestselling Viper 350HV, Responder 350 uses the same platform, and installs exactly the same way – at an attractive new price point that lets Viper dealers reach out to new 2-Way customers.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090120/LA60302)

(Logo: http://www.newscom.com/cgi-bin/prnh/20020424/DIRECTLOGO)

According to Glenn Busse, Senior VP of Sales & Customer Care, “The new Responder 350 model offers retailers proven Responder 2-Way technology at an attractive new price point, with an MSRP of just $299. The Python Responder 460 and Clifford 1X offer similar value for both dealers and consumers. For those seeking enhanced features, including more channels, zones and onboard relays, dealers can step their customers into the Viper 5002, Python 902, or Clifford Matrix 12.5X.” The new products will be available in April at Viper, Python and Clifford retailers worldwide.

About Directed Electronics

Headquartered in Southern California, Directed Electronics is the largest designer and marketer in North America of consumer-branded vehicle security and remote start systems (sold under Viper(R), Clifford(R), Python(R), Autostart(R) and other brand names). Directed Electronics is also a supplier of mobile audio products sold principally under the Orion(R) brand name, and digital OEM Integration products sold under the XPRESSKIT(R) brand name. Directed Electronics markets its broad portfolio of products through many channels including leading national retailers and specialty chains throughout North America and around the world. Founded in 1982, the company’s primary operations are located in Vista, California and Quebec, Canada. For more information, please visit www.directed.com.

SOURCE Directed Electronics

Source: newswire

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