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American Airlines Selects NBC Universal as Inflight Broadcast Provider

Posted on: Monday, 26 January 2009, 08:00 CST

NBC Universal to Provide American with Wide Variety of Top Film and TV Programming Starting March 1

FORT WORTH, Texas and UNIVERSAL CITY, Calif., Jan. 26 /PRNewswire-FirstCall/ -- American Airlines and NBC Universal have reached an agreement for inflight broadcast content starting March 1. NBC Universal will produce four exclusive 90-minute programs each month for American, featuring content from numerous NBC entities for viewing on the airline's overhead main-screens and, where available, personal entertainment devices.

NBC Universal will deliver a wide variety of hit television and film programming on American Airlines entertainment-enabled domestic and international flights. This includes American flights operated with Boeing 737, 757, 767, and Airbus 300 aircraft. As a seat-back audio and video on demand (AVOD) equipped aircraft, American's Boeing 777 will offer an abridged list of NBC Universal must-see entertainment.

"American Airlines is committed to providing first-rate inflight programming for our customers," said Dan Garton, American's Executive Vice President - Marketing. "With this agreement, we have also demonstrated our commitment to improve our customers' overall travel experience. We are both pleased and eager to introduce NBC Universal programming as a key part of our inflight entertainment."

Among the monthly programs are television shows from NBC, USA, Bravo, SCI FI, Oxygen, MSNBC and CNBC, as well as films from Universal Pictures and programming from NBC News, NBC Sports and other divisions of the company.

"We are thrilled to partner with American Airlines and offer passengers the opportunity to sample NBC Universal's best programming," said Frances Manfredi, Executive Vice President/General Sales Manager, NBC Universal Domestic Television Distribution. "We believe this is a tremendous promotional platform for NBC Universal assets."

"This mutually beneficial arrangement with American Airlines allows the many broadcast and cable channels of NBC Universal as well as Universal Pictures to showcase our products to a highly desirable audience," said John Miller, Chief Marketing Officer NBC Universal Television Group and President, The NBC Agency. "We look forward to delivering engaging programming that will enhance the experience of the audiences on American's flights."

For complete entertainment options available on American Airlines, a founding member of the oneworld(R) Alliance, visit www.aa.com/entertainment.

Advertising sales, including exclusive sponsorships and in-flight product placements, will be handled by Brand Connections, which is based out of New York.

About American Airlines

American Airlines, American Eagle and the AmericanConnection(R) airlines serve 250 cities in 40 countries with, on average, more than 3,400 daily flights. The combined network fleet numbers more than 900 aircraft. American's award-winning Web site, AA.com(R), provides users with easy access to check and book fares, plus personalized news, information and travel offers. American Airlines is a founding member of the oneworld(R) Alliance, which brings together some of the best and biggest names in the airline business, enabling them to offer their customers more services and benefits than any airline can provide on its own. Together, its members serve nearly 700 destinations in over 140 countries and territories. American Airlines, Inc. and American Eagle Airlines, Inc. are subsidiaries of AMR Corporation. AmericanAirlines, American Eagle, AmericanConnection, AA.com, We know why you fly and AAdvantage are registered trademarks of American Airlines, Inc. (NYSE: AMR)

About NBC Universal Domestic Television Distribution

NBC Universal is a leader in providing entertainment programming to the domestic and international marketplaces. The NBC Universal Domestic Television Distribution division is responsible for the distribution of NBC Universal product to all forms of television within the U.S. and Canada. This includes distribution of current and library film and television product, including formats and non-scripted programming, in the pay, free, and basic markets, as well as the domestic syndication of first-run syndicated TV programs and theatrical and TV movie packages.

AmericanAirlines(R) We know why you fly(R)

Current AMR Corp. releases can be accessed on the Internet.

The address is http://www.aa.com/

SOURCE American Airlines; NBC Universal Television Distribution

Source: PR Newswire

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