• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

OnCars.com Video Car Review Site Passes 500,000 Unique Monthly Visitors in December, comScore Reports

Posted on: Monday, 26 January 2009, 10:30 CST

New site bucks downturn in automotive media to attract fast-growing, age-desirable, gender-balanced audience with above-average HHI

ALISO VIEJO, Calif., Jan. 26 /PRNewswire/ -- OnCars.com, a flourishing car review site featuring videos, car photo galleries and news, closed out 2008 with 540,000 unique monthly visitors in December according to comScore. This news comes following the January 7 announcement that the OnCars content brand attracted more than one million online video views in the month of December. OnCars.com's strong growth is bucking an overall negative automotive media trend that saw most other automotive sites record significant declines in 2008 visitor traffic due to fall-out from the global economic crisis.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090126/LA61906LOGO)

OnCars.com features independent professionally-produced car review videos, written car reviews, an extensive car photo gallery and automotive news. OnCars.com was launched on May 19, 2008, by media veterans Jay Penske, Paul Pfanner and Bill Sparks with the promise to engage consumers with in-depth broadcast-quality automotive video reviews that convey the emotional proposition resident in every car.

ComScore also reports that OnCars.com is already attracting and engaging a desirable audience that is almost evenly split by gender with 51% male and 49% female. OnCars.com's audience age profile shows 47% of visitors fall between the ages of 18 and 34, 77% of site visitors are between the ages of 18 and 54 and 89% are 18 years old or older. ComScore's household income report for OnCars.com is equally impressive with 61% of the OnCars audience earning a HHI of $60,000 or more, 44% earning a HHI greater than $74,000 and 27% bringing home more than $100,000 in HHI annually.

"ComScore confirms that OnCars.com is already very competitive with many well-known and respected automotive media brands in terms of scale and audience profile," said Paul Pfanner, OnCars' President and CEO. "However, one visit to the site will confirm our greatest competitive advantage. OnCars videos are the most beautifully produced and emotionally compelling automotive reviews available. We believe that emotion drives desire which, in turn, drives commitment to purchase."

OnCars' EVP of Sales, Steve Rousseau, added: "It is encouraging that OnCars.com is already attracting an audience with higher than average household income. This supports our belief that there is a shift in the way the consumer is shopping for cars. Consumers today are interested in more than just a dry, data-driven experience when researching and shopping for their next vehicle. OnCars is ideally positioned by creating an emotional connection between the automobile and the consumer, while still providing necessary data in an engaging and entertaining fashion. We also think that this provides automotive advertisers with a compelling reason to seriously consider advertising on the site. Given the affluence of OnCars.com visitors, it is only logical to conclude that they are seeking vehicles with more options, which should result in a higher transaction price and profits for the dealer and the manufacturer."

For more information about OnCars' video car reviews, written car reviews, car photo galleries and automotive news, visit www.oncars.com.

About OnCars.com:

OnCars is a digital media brand owned by Motr, Inc., based in Aliso Viejo, California, that produces and distributes original, editorially independent video car reviews and automotive content. OnCars also produces branded media and custom content for partner companies. OnCars video, text and image content is available for syndication. OnCars content syndication was launched in 2008 with Mail.com Media Corporation (MMC), based in Los Angeles, California. MMC is a leading digital media company that owns and operates a global multi-media platform incorporating the Mail.com portal and a unique portfolio of lifestyle brands with exclusive content and premium events across multiple content verticals including entertainment, automotive, sports, news, TV, finance, jobs, politics, health, real estate, dating and shopping. OnCars.com, HollywoodLife.net, Hollywood Life Magazine, The Style Awards, Young Hollywood Awards, Behind the Camera Awards, Breakthrough of the Year Awards, and the Mail.com email service are all part of the Mail.com Media Corporation portfolio. OnCars site technology and video post production are managed by Innovative, a division of Lingner Group Productions based in Indianapolis, Indiana.

SOURCE OnCars.com

Source: PR Newswire

More News in this Category