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Vermont Teddy Bear's Limited-Edition 'Recession-Proof Love' Bear Brings a Bit of Humor to this 'Bear Market'

Posted on: Wednesday, 28 January 2009, 10:08 CST

SHELBURNE, Vt., Jan. 28 /PRNewswire/ -- Times are tough. And The Vermont Teddy Bear Company is responding by bringing a bit of humor to this "bear market." Their new limited-edition "Recession-Proof Love" Bear is sure to be a popular gift this Valentine's Day. The Company also realizes the irony of making a limited-edition, recession-themed Bear with a price tag just under $100.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090128/NE63779 )

(Logo: http://www.newscom.com/cgi-bin/prnh/20050921/NEW040LOGO )

"We wanted to come up with a relevant Bear that recognizes where our country is at financially, and the 'Recession-Proof Love' Bear is an all-in-good-fun reflection of the current 'bear market,'" says Irene Steiner, vice president of marketing for The Vermont Teddy Bear Company. "This collectible Bear is a great way for couples to commemorate Valentine's Day 2009 when times were tough, but they made it through together."

The limited-edition "Recession-Proof Love" Bear (only 200 will be made) wears a wooden barrel that's printed with "You're my best asset" on the front -- the perfect Valentine's Day sentiment for couples making it through in today's troubled economy. And just like all Vermont Teddy Bears, the "Recession-Proof Love" Bear is handmade right here in the USA in Shelburne, Vermont, and is unconditionally guaranteed for life. "So unlike the recession," says Steiner, "the Bear will last forever."

The new limited-edition "Recession-Proof Love" Bear is available at the Company's website: VermontTeddyBear.com, or by calling a Bear Counselor at 1-800-829-BEAR (Retail price: $99.95).

The Vermont Teddy Bear Company is the largest handcrafter of Teddy Bears in North America. Each BearGram(R) gift includes a customized Vermont Teddy Bear accompanied by a personalized greeting card and free gourmet chocolate, all packaged in a colorful gift box with an air hole. Orders can be placed by phone at 1-800-829-BEAR, where a friendly Bear Counselor(R) will assist with Bear selection and personalization, or online at www.VermontTeddyBear.com.

SOURCE The Vermont Teddy Bear Company

Source: PR Newswire

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