January 28, 2009

Starbucks pulls back on decaf

Giant coffee retailer Starbucks said it would stop routine brewing of decaffeinated coffee at noon in order to save $400 million in the next seven months.

The demand for decaf falls off in the afternoon, company officials said. With our current standard of continually brewing decaf after 12 p.m., we have seen a high amount of waste, the company said in a statement.

Customers can order decaf after noon, but they may have to wait four minutes for the staff to brew a fresh pot, the Houston Business Journal reported Wednesday.