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Florverde(R)-Certified Flower Farms Plan to Ship More Than 300 Million Flowers to the U.S. For the Holiday of Love
To meet the demand for beautiful flowers, Florverde(R)-certified farms are planning to ship more than 300 million stems to the U.S. in time for
“Florverde is a third-party certification program that represents a commitment to social and environmental responsibility by Colombian flower growers,” said
Florverde farms have greatly contributed to improving the quality of life of their workers, as well as preserving the environment. As of
Established in 1996, labeled with Spanish name meaning “green flowers,” the Florverde program has made ongoing advancements to improve Colombian workers’ quality of life and to ensure Colombian-grown flowers meet specific environmental standards. The Florverde-certification program was created by Asocolflores with a vision to lead the flower industry and improve practices by establishing and regulating a set of social and environmental standards, as well as a code of conduct. Validating the progress, GlobalG.A.P. (The Global Partnership for Good Agricultural Practice) recognized Florverde’s socio-environmental practices with the GlobalGAP international seal; Florverde and GlobalGAP standards are now equivalent and mutually accepted by all trading partners. The GlobalGAP seal and standard is one of the most important and recognizable certifications in the world promoting sustainable agricultural practices.
“The standards of these two certifications — Florverde and GlobalGAP — preserve and protect fertile soil and natural resources with the mission of achieving sustainable agriculture,” stated Solano. “Retailers, flower wholesalers and consumers around the world will continue to embrace with confidence the beautiful flowers that come from our beautiful country.”
From the rich, fertile soil and the beautiful year-round climate to cultural pride,