• E-mail
• Print
• Comment
• Font Size
• Digg
• del.icio.us
• Discuss article

AT&T Mobility and Consumer Markets and DIRECTV Launch AT&T | DIRECTV Service, With Quad-Play Bundle Offers Cable Can't Match

Posted on: Monday, 2 February 2009, 08:00 CST

DALLAS and EL SEGUNDO, Calif., Feb. 2 /PRNewswire-FirstCall/ -- AT&T Mobility and Consumer Markets and DIRECTV, Inc. (Nasdaq: DTV) today launched AT&T | DIRECTV, a co-branded satellite service. AT&T | DIRECTV gives a compelling TV choice to the millions of consumers across the 22 states where AT&T operating companies offer wired residential broadband and voice services -- as well as exclusive ongoing discounts when combined with other AT&T services.

Through the new alliance, customers can enjoy AT&T | DIRECTV programming packages as part of an AT&T service bundle, including quadruple-play bundles with TV, broadband, home phone and wireless services -- something cable competitors do not offer today.

In the future, AT&T Mobility and Consumer Markets and DIRECTV plan to extend their combined services to bring more integrated and interactive features to consumers. By combining AT&T broadband and wireless assets with DIRECTV's exclusive content, AT&T | DIRECTV customers will be able to access and connect with their favorite programming across the three screens -- the TV, PC and wireless devices.

"Consumers today are looking for TV programming, features and equipment that enhance their entertainment experience, at a great price and as part of a complete, integrated bundle of services," said Jeff Weber, vice president of video services for AT&T Operations Inc. "By combining the strengths of our companies, we're well positioned to grow our subscriber base and build the foundation for future innovative features and integrated services."

Paul Guyardo, DIRECTV chief sales and marketing officer, said: "This is really a game-changing event in the industry because it enables us to give customers a stellar television experience whenever and wherever they want. Our alliance gives consumers an integrated bundle of services that blows cable away."

AT&T | DIRECTV is part of the AT&T Advanced TV portfolio, which makes bundled TV service available to every AT&T customer through either Internet Protocol (IP)-based AT&T U-verse(SM) TV or AT&T | DIRECTV satellite service.

AT&T | DIRECTV gives customers who are not yet able to order U-verse TV the option of satellite service, and replaces a previous agreement with DISH Network. Current subscribers to AT&T | DISH Network(R) service will continue to receive the same quality service they enjoy today.

For additional information or to order AT&T | DIRECTV service, please visit http://www.att.com or call 1-800-ATT-2020.

About AT&T

AT&T Inc. (NYSE: T) is a premier communications holding company. Its subsidiaries and affiliates, AT&T operating companies, are the providers of AT&T services in the United States and around the world. Among their offerings are the world's most advanced IP-based business communications services, the nation's fastest 3G network and the best wireless coverage worldwide, and the nation's leading high speed Internet access and voice services. In domestic markets, AT&T is known for the directory publishing and advertising sales leadership of its Yellow Pages and YELLOWPAGES.COM organizations, and the AT&T brand is licensed to innovators in such fields as communications equipment. As part of their three-screen integration strategy, AT&T operating companies are expanding their TV entertainment offerings. In 2008, AT&T again ranked No. 1 in the telecommunications industry on FORTUNE(R) magazine's lists of the World's Most Admired Companies and America's Most Admired Companies. Additional information about AT&T Inc. and the products and services provided by AT&T subsidiaries and affiliates is available at http://www.att.com. (C) 2009 AT&T Intellectual Property. All rights reserved. AT&T, the AT&T logo and all other marks contained herein are trademarks of AT&T Intellectual Property and/or AT&T affiliated companies. All other marks contained herein are the property of their respective owners.

Note: This AT&T news release and other announcements are available as part of an RSS feed at http://www.att.com/rss. For more information, please review this announcement in the AT&T newsroom at http://www.att.com/newsroom.

Cautionary Language Concerning Forward-Looking Statements

Information set forth in this press release contains financial estimates and other forward-looking statements that are subject to risks and uncertainties, and actual results might differ materially. A discussion of factors that may affect future results is contained in AT&T's filings with the Securities and Exchange Commission. AT&T disclaims any obligation to update and revise statements contained in this news release based on new information or otherwise.

About DIRECTV, Inc.

DIRECTV, Inc. (NASDAQ: DTV - News), the nation's leading satellite television service provider, presents the finest television experience available to more than 17.3 million customers in the United States and is leading the HD revolution with more than 130 HD channels. Each day, DIRECTV subscribers enjoy access to over 265 channels of 100% digital picture and sound, exclusive programming, industry-leading customer satisfaction (which has surpassed national cable companies for eight years running) and superior technologies that include advanced DVR and HD-DVR services and the most state- of-the-art interactive sports packages available anywhere. For the most up-to- date information on DIRECTV, please visit directv.com.

Eligibility based on service address. Programming, pricing, terms and conditions subject to change at any time. Receipt of DIRECTV programming subject to DIRECTV Customer Agreement; copy provided at directv.com/legal and in first bill. (C)2009 DIRECTV, Inc. DIRECTV and the Cyclone Design logo are trademarks of DIRECTV, Inc. All other trademarks and service marks are the property of their respective owners. AT&T | DIRECTV is a co-branded satellite TV service offering. DIRECTV provides the satellite TV service. AT&T acts as sales agent for DIRECTV with respect to the service offering. All service- related inquiries should be directed to DIRECTV. AT&T Advanced TV (where available): may be offered through AT&T U-verse or digital satellite TV provided by AT&T | DIRECTV, a co-branded satellite TV service offering. DIRECTV provides the satellite TV service. AT&T acts as sales agent for DIRECTV with respect to the service offering. Services may require term commitment for certain programming packages.

SOURCE AT&T Inc.

Source: PR Newswire

More News in this Category