Subaru of America Announces Sales Increase for January

- Record Sales for the 2009 Subaru Forester – Up 115% Percent -

CHERRY HILL, N.J., Feb. 3 /PRNewswire/ — Subaru of America, Inc. today announced an 8 percent sales increase for January 2009 over last year’s January results. Sales for the 2009 Subaru Forester broke records with 5,162 units sold in January 2009 versus 2,402 units in January of last year – an increase of 115 percent overall.

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This increase follows strong 2008 sales where Subaru was the only full-line brand with positive sales results and set its highest market share in over 20 years.

“In January, we maintained the momentum we established in 2008. The fundamentals – our products and dealers – are strong for Subaru.” said Tim Colbeck, vice president of sales for Subaru of America, Inc. “The value, performance and durability of our product line-up keeps us well-positioned for the current market.”

                              January

                   2009         2008       % chg
    Legacy         1165         1451         20%
    Outback*       2515         3435         27%
    Impreza        2937         3091         -5%
    Forester       5162         2402        115%
    Tribeca         415          910        -54%
    Total        12,194       11,289          8%

    *includes Legacy Wagon

“At the recently completed NADA meeting, our dealer attitude was very positive,” said Tom Doll, executive vice president for Subaru of America. “Our sales continue to do well primarily due to our retailers’ positive attitudes toward our products, our marketing, lease and financing programs and the Subaru brand.”

About Subaru of America, Inc.

Subaru of America, Inc. is a wholly owned subsidiary of Fuji Heavy Industries Ltd. of Japan. Headquartered in Cherry Hill, N.J., the company markets and distributes Subaru Symmetrical All-Wheel Drive vehicles, parts and accessories through a network of nearly 600 dealers across the United States. Subaru makes the best-selling All-Wheel Drive car sold in America based on R.L. Polk & Co. new vehicle retail registration statistics calendar year-end 2007. In addition, Subaru boasts the most fuel efficient line-up of all-wheel drive products sold in the market today based on Environmental Protection Agency (EPA) fuel economy standards. All Subaru products are manufactured in zero- landfill production plants and Subaru of Indiana Automotive Inc. is the only U.S. automobile production plant to be designated a backyard wildlife Habitat by the National Wildlife Federation. For additional information visit www.subaru.com.

    Contact:
    Heather Ward
    Subaru of America, Inc.
    856-488-5093
    hward@subaru.com

    Michael McHale
    Subaru of America, Inc.
    856-488-3326
    mmchale@subaru.com

SOURCE Subaru of America, Inc.