BMW Group U.S. Division Reports January Sales

BMW Group sales in the U.S. (BMW and MINI combined) down by 15.5 percent in January 2009.

WOODCLIFF LAKE, N.J., Feb. 3 /PRNewswire/ — The BMW Group in the U.S. (BMW and MINI combined) reported January sales of 14,314 vehicles, a decrease of 15.5 percent over the 16,935 vehicles sold in the same month of 2008.

BMW Brand Sales

Sales of BMW brand vehicles decreased 15.5 percent in January for a total of 12,232 compared to 14,475 reported in the same month a year ago.

“We’re in a definite ‘toughing it out’ mode and this has aided improving our market share this month,” said Jim O’Donnell, President of BMW of North America, LLC. “It’s meant focusing on the real basics of making sales and we’ve demonstrated this with our Certified Pre-Owned program continuing to be embraced as a good alternative by our dealers and consumers in the current climate and now we hope to add the momentum of the new 7 Series and Z4 coming out this spring.”

BMW Automobile Sales

BMW’s automobile sales are down 21.3 percent in January to 8,697 versus 11,053 in the same month of 2008.

BMW Sports Activity Vehicle Sales

Sales of BMW Sports Activity Vehicles increased 3.3 percent in January to 3,535 vehicles over the 3,422 sold in the same month a year ago.

MINI Brand Sales

MINI USA reported sales of 2,082 automobiles, down 15.4 percent from the 2,460 cars sold in January 2008.

“Consumers really are keeping their heads inside their shells this month,” said Jim McDowell, Vice-President of MINI USA. “Showroom traffic is down but our internet vehicle configuration and early dealer website contact is above last year at this time, so we may be seeing early signs of stimulus expectation. Considering this, being 15 percent down was not a roaring start to the year but one we’ll take as it still keeps us ahead of overall market momentum.”

    Sales BMW of North America, LLC, January 2009
                                                      YTD       YTD
                       Jan. 09 Jan. 08    %       Jan. 09   Jan. 08    %
    1 Series               716       0   N/A          716         0   N/A
    3 Series             5,013   6,844 -26.8%       5,013     6,844 -26.8%
    Z4 Roadster and
     Coupe                  45     363 -87.6%          45       363 -87.6%
    5 Series             2,596   2,771  -6.3%       2,596     2,771  -6.3%
    6 Series               304     365 -16.7%         304       365 -16.7%
    7 Series                23     710 -96.8%          23       710 -96.8%
    BMW passenger cars   8,697  11,053 -21.3%       8,697    11,053 -21.3%
    ------------------   -----  ------ -----        -----    ------ -----
    X3                     394   1,091 -63.9%         394     1,091 -63.9%
    X5                   2,875   2,331  23.3%       2,875     2,331  23.3%
    X6                     266       0   N/A          266         0   N/A
    BMW light trucks
    (SAVs)               3,535   3,422   3.3%       3,535     3,422   3.3%
    -----------------    -----   -----   ---        -----     -----   ---
    BMW brand           12,232  14,475 -15.5%      12,232    14,475 -15.5%
    ---------           ------  ------ -----       ------    ------ -----
    Cooper /S Hardtop    1,482   2,157 -31.3%       1,482     2,157 -31.3%
    Cooper /S
     Convertible            46     303 -84.8%          46       303 -84.8%
    Cooper /S Clubman      554       0   N/A          554         0   N/A
    MINI brand           2,082   2,460 -15.4%       2,082     2,460 -15.4%
    ----------           -----   ----- -----        -----     ----- -----
    TOTAL BMW of North
     America, LLC       14,314  16,935 -15.5%      14,314    16,935 -15.5%
    ------------------  ------  ------ -----       ------    ------ -----

BMW Certified Pre-Owned

Sales of BMW’s Certified Pre-Owned vehicles are up 36.8 percent, to 10,007 CPO vehicles versus 7,313 vehicles reported last January making it a record month.

BMW Group In America

BMW of North America, LLC has been present in the United States since 1975. Rolls-Royce Motor Cars NA, LLC began distributing vehicles in 2003. The BMW Group in the United States has grown to include marketing, sales, and financial service organizations for the BMW brand of motor vehicles, including motorcycles, the MINI brand, and the Rolls-Royce brand of Motor Cars; DesignworksUSA, an industrial design firm in California; a technology office in Silicon Valley and various other operations throughout the country. BMW Manufacturing Co., LLC in South Carolina is part of BMW Group’s global manufacturing network and is the exclusive manufacturing plant for all X5 Sports Activity Vehicles and X6 Sports Activity Coupes. The BMW Group sales organization is represented in the U.S. through networks of 338 BMW passenger car centers, 335 BMW Sports Activity Vehicle centers, 142 BMW motorcycle retailers, 83 MINI passenger car dealers, and 30 Rolls-Royce Motor Car dealers. BMW (US) Holding Corp., the BMW Group’s sales headquarters for North, Central and South America, is located in Woodcliff Lake, New Jersey.

Information about BMW Group products is available to consumers via the Internet at:

www.bmwgroupna.com

www.bmwusa.com

www.bmwmotorcycles.com

www.miniusa.com

www.rolls-roycemotorcars.com

Journalist note: Information about the BMW Group and its products is available to journalists on-line at the BMW Group PressClub at the following address: www.press.bmwgroup.com. Broadcast quality video footage is available via The NewsMarket at www.thenewsmarket.com.

SOURCE BMW of North America, LLC