J.D. Power and Associates Reports: Central Maine Power, Omaha Public Power District, Portland General Electric and Progress Energy Carolinas Each Rank Highest in Satisfying Electric Utility Business Customers in Their Respective Regions
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The study is based on interviews with representatives of more than 15,400 U.S. businesses that spend between
“In each region, the highest-ranked brand is a first-time J.D. Power and Associates award recipient for this study,” said
East Region
Central Maine Power is the highest-ranking electric utility in the East Region with an overall customer satisfaction index score of 673. Other strong performers in the region are Rochester Gas & Electric, Appalachian Power and Public Service of
Midwest Region
Omaha Public Power District ranks highest in the Midwest Region with an overall score of 701. Other utilities in the region with strong performances include Kentucky Utilities, Wisconsin Public Service and We Energies.
South Region
Progress Energy Carolinas ranks highest in the South Region with an overall customer satisfaction index score of 678. Other utilities with strong performances in the South Region include Gulf Power, Entergy Mississippi, Alabama Power and Duke Energy-Carolinas.
West Region
Portland General Electric ranks highest in the West Region, achieving a score of 669. Other utilities performing particularly well in the region include Salt River Project, Pacific Power and Avista.
The study finds that 47 percent of business customers recall advertisements or other communications from their utility company in 2009 — up from 40 percent in 2008. Among customers who recall receiving a communication from their utility, overall satisfaction is 75 points higher, on average, compared with satisfaction among customers who have no recollection of one. However, customers recall receiving fewer communications in 2009 — an average of 6.2, compared with 7.7 in 2008.
“Many utility companies realize that proactively communicating with customers — particularly regarding topics such as power supply availability, energy efficiency rebates and product and service offers — has a considerable positive impact on overall satisfaction,” said Destribats. “However, it is also important for utility brands to note that the frequency of these communications matters as well. It isn’t enough to reach out only a handful of times to your customers. Satisfaction peaks when customers recall receiving between six to nine communications from their utility company per year.”
The study results include the following key findings:
- Overall satisfaction is considerably higher — by at least 100 points, on average — among business customers who are aware of their utility’s corporate citizenship efforts, compared with customers who report no awareness.
- Business customers who select optional rate pricing plans (such as green power, time-of-use, interruptible and real-time rates) are notably more satisfied than customers with general service rate plans. Among customers with optional rate plans, those with green rates are the most satisfied.
- Utility Web sites are a particularly satisfying source of information and service. Among those customers who experienced a power outage, satisfaction levels are higher when power outage information is obtained through the utility’s Web site rather than through other channels. In addition, satisfaction is higher among customers who pay their electricity bill on their utility’s Web site, compared with customers who pay through the mail, phone, in person or via other electronic methods.
The 2009 Electric Utility Business Customer Satisfaction Study is based on responses from 15,434 online interviews among business customers of the 90 largest utility brands across
Customer Satisfaction Index Scores
(Based on a 1,000-point scale)
East Region
Central Maine Power 673
Rochester Gas & Electric 650
Appalachian Power 642
Public Service of New Hampshire 629
Penelec 623
PPL Electric Utilities 621
NSTAR Electric 610
Allegheny Power 608
Public Service Electric and Gas 605
Atlantic City Electric 604
Delmarva Power 603
Met-Ed 602
East Region Average 599
Long Island Power Authority 596
Con Edison Company of New York 594
Central Hudson Gas & Electric 593
PECO Energy 589
Connecticut Light and Power 587
Duquesne Light 583
Baltimore Gas and Electric 581
Jersey Central Power & Light 579
Pepco 577
New York State Electric & Gas 574
National Grid 568
Midwest Region
Omaha Public Power District 701
Kentucky Utilities 662
Wisconsin Public Service 660
We Energies 658
MidAmerican Energy 649
Alliant Energy 644
Westar Energy 637
Xcel Energy-Midwest 633
Kansas City Power & Light 632
The Illuminating Company 617
Duke Energy-Midwest 616
Louisville Gas and Electric 613
Ohio Edison 612
AEP Ohio 611
Midwest Region Average 610
Indianapolis Power & Light 607
AmerenUE 596
Consumers Energy 588
NIPSCO 587
Detroit Edison 584
Ameren Illinois Utilities 577
ComEd 577
Toledo Edison 561
Dayton Power & Light 560
South Region
Progress Energy Carolinas 678
Gulf Power 672
Entergy Mississippi 671
Alabama Power 667
Duke Energy-Carolinas 667
Georgia Power 653
South Carolina Electric & Gas 651
Progress Energy Florida 650
CPS Energy 641
Orlando Utilities Commission 639
Austin Energy 637
Entergy Arkansas 637
South Region Average 636
Oklahoma Gas and Electric 635
Dominion Virginia Power 628
Tampa Electric 612
Public Service Co. of Oklahoma 611
Nashville Electric 607
Florida Power & Light 602
JEA 596
Entergy Texas 584
Entergy Louisiana 583
Memphis Light, Gas & Water 532
West Region
Portland General Electric 669
Salt River Project 668
Pacific Power 658
Avista 650
Idaho Power 647
Sacramento Municipal Utility District 646
Southern California Edison 639
APS 634
Seattle City Light 633
Tucson Electric Power 631
West Region Average 623
Puget Sound Energy 614
Rocky Mountain Power 612
NV Energy 610
Public Service Co. of New Mexico 610
L.A. Dept. of Water and Power 609
Pacific Gas and Electric 609
San Diego Gas & Electric 607
Xcel Energy-West 597
NorthWestern Energy 585
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