Shore Communications Adds Two Marketing Experts

WESTPORT, Conn., Feb. 10 /PRNewswire/ — Shore Communications Inc.
(www.shore.com), a leading market research and executive consulting firm
active in the publishing, content technology, social media and enterprise
knowledge arenas, said today that it has added two new team members to its
roster of talent available for client engagements.

The two are Laurie Webster, a market assessment specialist and designer of
sales and research systems, and John Buckman, a marketing and communications
consultant.

“We are delighted to have Laurie and John join our team,” said John
Blossom, Shore founder and CEO. “We offer clients a three-prong approach:
understanding their markets, focusing their marketing strategy and
implementing strategy recommendations. Both Laurie and John bring demonstrated
expertise and greatly enhance the scope and depth of what we offer clients.”

Webster’s expertise includes segmentation analysis, sales planning tools,
applied and qualitative research, statistical analysis and modeling, survey
research, database management and sales management systems.

She has worked for Silver Platter, Thomson Publishing, Mosby Consumer
Health, News Corp, the University at Albany and numerous other clients.
Webster was educated at Hartwick College, where she graduated Cum Laude. She
also earned a Master of Business Administration at the University at Albany.

Buckman also has long-standing ties to the information and publishing
industries. He has developed and managed marketing and communications programs
for clients such as Dialog, Information Access Company, Infotrieve, Gale
Group, Ibisworld and others. He has served on the board of the Software and
Information Industry Association’s Content Division.

As a business writer, Buckman has been widely published, including in
Barron’s, Business Week, Forbes and FORTUNE. For many years, he wrote a column
about technology issues for the U.K.’s Investor Relations Magazine.

Before launching his consultancy in the late 1980s, Buckman was director
of marketing for PR Newswire and a managing editor for the American Express
Company. He also worked as a journalist in Washington, D.C., London and
Johannesburg, South Africa. His undergraduate degree is from The George
Washington University with graduate work at The London School of Economics and
Political Science.

For more information, read Linkedin profiles for Webster
(www.linkedin.com/pub/0/140/192) and Buckman
(www.linkedin.com/in/johnbuckman).

Shore’s president John Blossom is the author of “Content Nation: Surviving
and Thriving as Social Media Changes Our Work, Our Lives and Our Future”
(Wiley; January 2009) (www.contentnation.com).

    Media Contact:
    John Buckman
    jbuckman@shore.com
    412.381.2900

SOURCE Shore Communications Inc.