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AirTran Airways Launches Buy-On-Board Food with Sky Bites(SM)

February 11, 2009

- Low Cost Carrier’s Customers Can Now Enjoy Option of Inflight Snack Purchases -

ORLANDO, Fla., Feb. 11 /PRNewswire-FirstCall/ — AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), today announced that it will offer Sky Bites(SM), an inflight food sales service, on 60 of its flights effective immediately, with plans to expand the service to its entire fleet beginning in mid-March. The Sky Bites(SM) service will be offered in conjunction with AirTran Airways’ standard inflight service in both Business Class and coach.

Sky Bites(SM) offers a la carte items, which range from $1 to $4, or combo packages ranging from $4 to $6 in price. A la carte selections include Kraft Foods snacks, such as Oreo Cakesters, Chips Ahoy! cookies, Nilla Wafers, Cheese Nips crackers and premium beverage options, including new selections such as glaceau smartwater(R) and FUZE(R) Slenderize Strawberry Melon; a Snack Box containing Wheat Thins crackers, Planters Smoked Almonds, Oreo cookies, Garden Veggie Cheese Spread and Sun-Maid Raisins. A variety of combo meals include a snack and a premium beverage. Purchases of Sky Bites(SM) may be made with credit or debit cards.

“AirTran Airways is attentive to our customers’ desires, and because our passengers have shown us that inflight food choices are important to them, we are happy to offer the best brands through Sky Bites(SM) on our flights,” said Tad Hutcheson, vice president of marketing and sales for AirTran Airways. “Sky Bites(SM) is designed with the individual traveler in mind and will provide enough variety to ensure there are enough tasty options to satisfy everyone all at a very affordable price.”

“We’re thrilled to partner with AirTran Airways to bring passengers their favorite Kraft snacks as part of the new Sky Bites(SM) program,” said John Blute, Vice President, Non-Commercial National Accounts for Kraft.

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), a Fortune 1000 company, is ranked number one in the 2008 Airline Quality Rating study. The airline offers coast-to-coast flights, North America’s newest all-Boeing fleet, friendly service and Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com.

Kraft Foodservice is a division of Kraft Foods Global, Inc. (NYSE: KFT), one of the world’s largest food and beverage companies. Kraft Foodservice provides a diverse portfolio of brands, marketing and sales expertise and resources to the U.S. foodservice industry.

FUZE(R) Slenderize and glaceau smartwater(R) are brands of The Coca-Cola Company. FUZE(R) Slenderize offers unique flavor combinations with just the right amount of sweetness and the added benefits of Super Citrimax(TM), Vitamin C, chromium and L-carnitine. glaceau smartwater(R) is all about helping thirsty people responsibly hydrate. glaceau smartwater(R) is zero-calorie, vapor-distilled, electrolyte-enhanced water for purity you can taste and hydration you can feel. Smartwater(R) is the #1 premium bottled water in the United States. For more information, visit www.drinkfuze.com or www.glaceau.com.

    Media Contacts:  AirTran Airways
                     Tad Hutcheson
                     Judy Graham-Weaver
                     Cynthia Tinsley-Douglas
                     678.254.7442

                     Kraft
                     Basil Maglaris
                     847.646.8833

SOURCE AirTran Airways


Source: newswire



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