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Ford Hybrids Recognized by IntelliChoice.com as Best Crossover/SUV Value Under $28,000

February 12, 2009

CHICAGO, Feb. 12 /PRNewswire-FirstCall/ — The 2009 Ford Escape Hybrid and
Mercury Mariner Hybrid were named Best Crossover/SUV Value Under $28,000 today
at the Chicago Auto Show by IntelliChoice.com, a leading source for automotive
ownership cost and value analysis.

The Best Overall Value of the Year (BOVY) Awards recognize vehicles whose
cost of ownership are significantly lower than expected compared to
competitive models in the same class. According to James Bell, editor of
IntelliChoice.com, the awards provide consumers with a quick reference to
finding vehicles that promise the best return on investment.

“The BOVY Awards are an essential guide at a time when most consumers are
carefully watching their wallets,” said Bell. “A vehicle’s cost of ownership
has gone from ‘nice to know’ to ‘need to know’ when comparing possible
purchases. The BOVY’s guide buyers on which car, truck or Crossover/SUV will
deliver the most value for their money, especially when that vehicle ages and
starts to lose that seductive new car smell.”

IntelliChoice.com selects BOVY winners based on the most important factors
that determine the long-term costs of a vehicle, says Bell. They include
depreciation/retained value, maintenance and repair costs, fuel costs,
insurance and state fees. When you look at all of those areas, he says, the
Escape Hybrid and Mercury Mariner came out on top.

“Sometimes the more expensive a vehicle is, the better the value, but in
this particular case it’s like the perfect storm,” he explained. “The Ford
Escape Hybrid and the Mercury Mariner Hybrid offer 95 percent of the space and
quality of other hybrid SUVs but at a lower price point with a great, readily
available dealer network and strong brand value.”

Ford Lincoln Mercury Hybrid Marketing Manager David Finnegan agrees.

“The Escape and Mariner Hybrids offer a no-compromise solution for SUV
customers – great SUV features and capability all wrapped up in the most
fuel-efficient SUVs on the planet,” said Finnegan. “The BOVY Award is
recognition of that value.”

Though the BOVY Awards are strictly data driven and not influenced by
editorial opinions, Bell had the opportunity to drive both vehicles and was
impressed by the refinements made over the prior models.

“Not only are they smart buys, but the Ford Escape Hybrid and the Mercury
Mariner Hybrid are also very rewarding vehicles to drive,” he said. “Ford is
not taking hybrids lightly, and I think that’s excellent.”

Ford Motor Company

Ford Motor Company (NYSE: F), a global automotive industry leader based in
Dearborn, Mich., manufactures or distributes automobiles across six
continents. With about 213,000 employees and about 90 plants worldwide, the
company’s wholly owned brands include Ford, Lincoln, Mercury and Volvo. The
company provides financial services through Ford Motor Credit Company. For
more information regarding Ford’s products, please visit www.ford.com.

IntelliChoice.com

IntelliChoice.com, part of Source Interlink Media, LLC, is the market
leader in automotive ownership cost and value analysis. Founded in 1986,
IntelliChoice.com is committing to empowering consumers to make better
purchase decisions by providing independent and essential automotive
information and tools.

SOURCE Ford Motor Company


Source: newswire



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