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Affliction Clothing to Debut Women's Black Premium Collection

Posted on: Wednesday, 18 February 2009, 10:01 CST

SEAL BEACH, Calif., Feb. 18 /PRNewswire/ -- Affliction Clothing, a lifestyle brand that embodies our generation's fast and loud attitude through contemporary fashion has announced the launch of the Affliction Women's Black Premium Collection. This exciting new collection will be shown at Wasted Space in the Hard Rock Hotel & Casino, as well as by private showings in the hotel's bowling alley suite, to coincide with the Project Tradeshow.

The Women's Black Premium Collection delivers its own unique aesthetic on a canvas of premium fits, fabrics and finishes, creating the perfect combination of artistic inspiration and fashion execution with a sophisticated rock and roll aesthetic.

"I believe in the current marketplace that newness is not only an option, but a necessity to move forward to be successful," states John Bathurst, Sr. Affliction Vice President of Sales. "Eric Foss and his design team have done an amazing job with this new Collection. His ability to take feminine sexy silhouettes and put his edgy rock & roll stamp on it will make it a very unique and exciting find for the retailer for fall."

The Collection, designed for the better women's contemporary market, will be available in high-end, specialty and department stores.

The line features tops and dresses with feminine, sexy silhouettes presented on 100% satin silk and silk chiffon, accented with leather strapping and edgy hardware that provides a rock and roll twist. Tops and dresses include camis, blouses, tunics, mini & long dresses and a rocked out jumper. The knits, a blend of modal/pima cotton, are available in sexy v-necks and scoop necks with several fashion body options.

Denim, created by a new Affliction denim design and development team rounds out the collection, featuring a variety of styles and washes. All denim is imported from Italy and is washed in LA. Styles are available in a variety of washes, including dark rinse, dark aggressive indigo, distressed, coated black and bleach sun washes. Fit options include, skinny (Bianca), boot cut (Sadie), flare (Ziggy) and boyfriend. All styles have custom details and hardware, which include Swarovski crystals, leather and air cording.

All tops, dresses and knits are printed original artwork designed by Creative Director Eric Foss. It is this original artwork and detail that separates the Collection from the competition and makes it relevant in today's market.

The Sue Goodman Showroom in Los Angeles & New York will be representing the Collection. Two deliveries will be available for fall: July/ August & August/ September.

Affliction

Already a mainstay for the most elite athletes, heaviest bands, A-listers and the fashion conscious, Affliction Clothing's ability to set the bar high in fashion is evident in its collection's indulgence of style and design, focus on quality, and its trademark series of divinely executed, dark and powerful themes.

(www.afflictionclothing.com)

SOURCE Affliction Clothing

Source: PR Newswire

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