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Himfr.com Forecasts China's Footwear Industry Development Trends for 2009

Posted on: Friday, 27 February 2009, 09:00 CST

BEIJING, Feb. 27 /PRNewswire-Asia/ -- Himfr.com (http://www.himfr.com/hot-products/ ), one of China's leading B2B search platforms with more than 30 B2B industry websites to its name, forecasts China footwear (http://www.chinaqualitycrafts.com/buy-footwear/ ) industry trends.

China's footwear industry market is moving towards further concentration in 2009, with market competition becoming more fierce. The competition advantage for Chinese footwear brands (http://www.chinaqualitycrafts.com/products/ ) is becoming more evident. Innovation has become the key point to break through. Functional health products have become the fastest developing consumer trends. Chinese footwear industry in 2009 has more luxury brands entering the market.

Looking at the world economic situation and the shoe (http://www.chinaqualitycrafts.com/quality-products/ ) industry development path, China's footwear industry will undoubtedly go through tremendous changes in 2009, as the changing environment forces enterprises to review their strategies and market positions.

In 2008, under the influence of the appreciation of the Renminbi, surging costs of raw materials and labour, together with the impact of the financial crisis, a large number of shoe factories that operate in a smaller scale have closed; allowing branded enterprises such as Belle, Daphne, etc. to expand their market presence, which led to a higher degree of industrial concentration within China's footwear (http://www.chinaqualitycrafts.com/wholesale/ ) industry.

Under a gloomy market outlook, innovation has become the key point to break through. 2009 will be a year of innovation as enterprises look into new technology, products and marketing strategies in their struggle for survival.

Functional health products (http://www.chinaqualitycrafts.com/buy-functional_health_shoes/ ) are becoming hit consumer trends. Improvements in living standards have led consumers to pay more attention to products that offer both health and comfort, and as functional health shoes become more popular in 2009, more new products are launching.

With the world's main luxury (http://www.chinaqualitycrafts.com/ ) consumer market, including the United States, Europe, Japan, etc. entering a recession, luxury brands are looking into emerging markets for development. With China being less affected by the financial crisis, and able to maintain a certain level of growth, luxury brands will be focusing on the lucrative Chinese market where total consumption and people's wealth status remained largely unchanged.

About Himfr.com

Himfr.com is a promising e-commerce company and a leading vertical search engine company in China. We provide an efficient, trusted search engine platform connecting small and medium-sized buyers and suppliers around the world. Our product search engine database includes more than ten million products and our community (Trade Post) has published more than 1.2 million buying leads.

Founded in 2005, Himfr.com focuses on two main products for global traders:

Product Search -- Product search is Himfr.com's flagship product and the leading B2B e-commerce search engine in China, serving small- and medium-sized enterprises in China and around the world.

Trade Post -- A leading community for global suppliers, providing suppliers with millions of buying leads, bridging them with hundreds and thousands of potential buyers online.

SOURCE Himfr.com

Source: PR Newswire

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