Kia Motors America Announces February Sales

Company Records Sales Increase

IRVINE, Calif., March 3 /PRNewswire/ — Kia Motors America (KMA) today announced February sales of 22,073 units – an increase of 0.4 percent over February of 2008, and year-to-date sales of 44,169 total units. February sales were led by Sorento and Sedona, both posting significant increases over the same period last year.

“As auto sales continue to be affected by the economy, families still need value laden vehicles like the Kia Sorento and Sedona that are nicely packaged for comfort and offer practicality and safety features at a price point within their budgets,” said Michael Sprague, vice president of marketing, KMA.

2009 Product Line

Kia Motors America offers a dynamic and diverse product line of 11 vehicles to meet the needs of all lifestyles. The 2009 vehicle line features the functional Rondo CUV and award-winning Sedona minivan along with a wide variety of popular passenger cars, including the refined Amanti full size sedan, purposeful Optima mid size sedan, versatile and compact Spectra and Spectra5, and sporty yet fuel efficient Rio and Rio5 subcompacts. The vehicle line also features the affordably luxurious Borrego, rugged Sorento and value-packed Sportage SUVs. The Soul further complements the lineup as it arrives at dealerships nationwide.

About Kia Motors America

Kia Motors America (KMA) is the sales, marketing and distribution arm of Kia Motors Corporation based in Seoul, South Korea. KMA offers a complete line of vehicles through more than 640 dealers throughout the United States. For 2008, KMA recorded its 14th consecutive year of increased U.S. market share. Kia Motors subscribes to a philosophy of building high value, high quality, safe and dynamic vehicles. Kia Motors prides itself on producing vehicles that are exciting and enabling and evoke the Kia tagline “The Power to Surprise.”

Kia Motors America is the “Official Automotive Partner of the NBA.” Information about Kia Motors America and its full vehicle line-up is available at its Web site – www.kia.com. For media information, including photography, visit www.kiamedia.com.

                  MONTH OF February                 YEAR-TO-DATE
                  -----------------                 ------------
    Model         2009        2008                2009         2008
    -----
    Rio          1,072       2,875               2,728        5,584
    Spectra      2,772       5,133               8,582        9,991
    Optima       2,433       2,806               4,631        6,792
    Amanti       1,360         184               1,543          383
    Sportage     2,783       3,551               6,912        6,615
    Sorento      3,598       1,369               7,219        2,582
    Sedona       6,211       2,454               8,781        4,554
    Rondo        1,339       3,616               2,996        6,842
    Borrego        471         n/a                 743          n/a
    Soul            34         n/a                  34          n/a
    Total       22,073      21,988              44,169       43,343

SOURCE Kia Motors America