Emotive and Allan McNish Announce Exclusive Partnership

Racing Legend and Top Automotive Marketing Agency to Develop Global Automotive Programs

SEBRING, Fla., March 20 /PRNewswire/ — Today Emotive and Allan McNish announced their exclusive partnership at the 57th running of 12 Hours of Sebring endurance race. The strategic alliance will involve McNish’s participation in various Emotive-produced automotive events, including the all-new Jim Russell Racing Drivers School and Jim Russell Championship Series, the Audi Driving Experience, and the Audi Sportscar Experience. The partnership highlights Emotive and McNish’s dedication to the development of driving skills.

The alliance creates the appropriate forum for McNish to share his wealth of driving knowledge with young racers – gained from more than 20 years of racing, including two wins at Le Mans and Sebring, as well as winning the ALMS Championship three times. The addition of McNish solidifies Jim Russell as the leader in racing instruction with the best cars, finest coaches, most relevant curriculum and state-of-the-art facility.

“I am very pleased with my new partnership with the new Jim Russell Racing Drivers School,” said Allan McNish. “With the recent addition of state-of-the-art FJR-50 cars and purpose-built campus facility at Infineon Raceway, one of America’s most demanding tracks, drivers, engineers and mechanics are given the best training at this most critical time. And with previous graduates from Emerson Fittipaldi to Scott Speed, it proves that the correct racing school concept is just as important today as ever before.”

McNish will also participate in select Audi Sportscar Experience and Audi Driving Experience events which are both managed by Emotive. Each program offers participants the opportunity to drive Audi vehicles, including the Audi R8 sports car at Infineon Raceway through the Audi Sportscar Experience and the new Audi Q5 in a five city Audi Driving Experience program.

“A relationship of this magnitude with someone of the professional caliber of Allan McNish is very special for Emotive,” said Michael Bauer, founder of Emotive Group Ltd. “Today’s announcement accomplishes what few automotive experiential marketing companies can achieve – a world-renowned racing driver ready to participate in driving and racing programs that develop future talent in motorsports.”

“Having a driver of Allan’s caliber as a mentor to the next generation of drivers is the perfect solution for us,” said Chip Pankow, President of Emotive. “He is a true professional who is dedicated to the sport and exemplifies what any young driver should strive to be.”

Details on programming and scheduling will be released at a later date.

For a photo of Allan McNish, please click on the following link:

(Photo: http://www.newscom.com/cgi-bin/prnh/20090320/LA86919-a)

For a photo of the All-New FJR-50, please click on the following link:

(Photo: http://www.newscom.com/cgi-bin/prnh/20090320/LA86919-b)

About Emotive Group:

Emotive Experiential Performance is a marketing agency that creates events delivering that very special moment when a person experiences the product difference for themselves. They live it, they breathe it, they own it. This experience is the start of the brand ownership that leads to brand loyalty. Emotive has offices in Sonoma, California; London, England; and Munich, Germany. Connecting people with cars. www.emo.tv, www.audidrivingexperience.com, www.jimrussellusa.com

About Allan McNish:

Allan McNish has been racing since the age of 11. He has raced in many top categories of international racing including Formula 1 and is now one of the world’s most highly rated sportscar drivers. He is an Audi Sport team driver in the Audi R15 TDI. Visit www.allanmcnish.com

SOURCE Emotive Experiential Performance