VIDEO from Medialink and The Coca-Cola Company: DASANI(R) Joins Alexandra Cousteau’s ‘Expedition: Blue Planet’ to Raise Awareness, Inspire Action on Critical Water Issues

March 20, 2009

NEW YORK, March 20 /PRNewswire/ — DASANI(R) purified water and Alexandra Cousteau are embarking on a round-the-world expedition to bring much needed attention to our planet’s most vital water issues. “Expedition: Blue Planet” is a groundbreaking effort to engage people around the world in discussions about critical water concerns and how we can help to preserve this indispensable natural resource.

See video from The Coca-Cola Company at: http://inr.mediaseed.tv/Dasani_36386

Alexandra Cousteau, granddaughter of the world renowned explorer Jacques Cousteau and founder of Blue Legacy, an organization dedicated to water issues and conservation will visit important water sites on five continents. Her journey will chronicle the interconnectivity of water. She will show how local water use has a direct impact on the interdependent, global eco-system. “Expedition: Blue Planet” will create a new vision for what it means to live in a world where water is recognized as our most precious resource, and suggest a plan for what we must do to protect it.

“Water is a vital resource that should be clean, pure and accessible for everyone,” said Alexandra Cousteau. “We live on a water planet. Water is the reason for our existence. And yet in spite of water’s obvious and central importance to sustaining life on Earth, here we stand at the start of a new millennium with our most precious resource in critical condition across the globe.”

“DASANI is a leading hydration brand, and as such, we recognize that conservation and stewardship of our precious water resources is a first-order priority,” said Penny McIntyre, senior vice president, and general manager, water, tea and coffee, Coca-Cola North America. “Our partnership with ‘Expedition: Blue Planet’ offers us a unique opportunity to encourage and facilitate dialog about protecting an essential resource. Our consumers want to engage in discussions around the environment, and we are committed to helping them get involved and take action.”

Cousteau and her “Expedition: Blue Planet” team will showcase a diversity of fresh water and marine environments — from rain forests and jungles to deserts and oceans — including:

  • The Ganges River, India
  • Okavango Delta, Botswana
  • Jordan River – Dead Sea Basin
  • Angkor Wat, Cambodia and Perth, Australia
  • The Mississippi River, USA
  • The Shab Rumi Reef, Red Sea


SOURCE Medialink; The Coca-Cola Company

Source: newswire

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