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Audi Announces Its Status as the Official Luxury Vehicle of the New York Yankees

Posted on: Monday, 23 March 2009, 08:00 CDT

- Brand will be the entitlement sponsor of the exclusive membership-only Audi Yankees Club

- Partnership commences with the inaugural season in 2009 and extends through the 2011 season

- Other deal elements include in-stadium branding opportunities and select Audi vehicle display dates on the Babe Ruth Plaza at Yankee Stadium

HERNDON, Va., March 23 /PRNewswire/ -- Audi today announced that the brand is now the official luxury vehicle of the New York Yankees. The new relationship also includes the naming of the Audi Yankees Club, an exclusive viewing location and membership restaurant, located on the H&R Block Suite Level in left field. The sponsorship begins with the opening of Yankee Stadium and extends through the 2011 season.

The Audi Yankees Club will be a branded space with the Audi logo displayed on the glass entrance doors and on a glass partition at the entrance. The Club will provide guests a luxurious location to view the game in true Audi style.

"As our brand continues to grow nationally, and in New York especially, a relationship with the Yankees makes perfect sense," said Scott Keogh, chief marketing officer, Audi of America. "Opening up the Audi Yankees Club was a great opportunity to get Audi front and center with one of America's greatest franchises and to give Audi fans a terrific place to enjoy the games."

"We are very excited about our new partnership with Audi," said Michael J. Tusiani, Yankees Senior Vice President of Corporate Sales & Sponsorships. "For the first time in the category, this fully-integrated relationship includes a premium entitlement area, signage, hospitality and marketplace activation rights."

Additionally, the Audi logo will be prominently located on the exterior facade of the H&R Block Suite Level and the Audi brand will be featured on napkins, brochures and televisions within the space.

ABOUT AUDI OF AMERICA

Audi of America Inc. and its 271 dealers offer a full line of German-engineered luxury vehicles. The Audi line-up is one of the freshest in the industry with 23 models, including 12 models launched during model years 2008 and 2009. Audi is among the most successful luxury automotive brands globally. In selling one million vehicles worldwide in 2008, AUDI AG recorded its 13th consecutive record year for sales growth. Visit www.audiusa.com or www.audiusanews.com for more information regarding Audi vehicle and business issues.

SOURCE Audi of America Inc.

Source: PR Newswire

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