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ACCCE Launches New Commercial Emphasizing Coal's Place in Our Economy

Posted on: Tuesday, 24 March 2009, 10:36 CDT

The Percussion of Work Ad Stresses the Need to Support American Jobs

ALEXANDRIA, Va., March 24 /PRNewswire/ -- The American Coalition for Clean Coal Electricity (ACCCE) launched a new commercial today which underscores the role of affordable energy in promoting economic growth and prosperity.

"Our current economic crisis has called for our country to get back to the basics," said Joe Lucas, senior vice president for communications with ACCCE. "Low-cost energy creates jobs, promotes economic prosperity, and helps provide some financial room for working families."

According to Lucas, affordability is a major reason why coal will be a fuel for America's future.

"Our campaign talks about how technology is making American coal a cleaner energy option, but we can't lose sight of the fact that coal is America's most abundant and affordable energy resource," said Lucas. "We have more energy in the form of coal available right here at home than OPEC has oil, and electricity produced by coal is one-third the cost of other fuels."

The new television commercial features sounds of the American economy at work; sounds powered by electricity. Lucas pointed out that Moody's economy.com analysis shows that energy costs are second only to labor costs in determining a business' long-term viability. A study done by Pennsylvania State University shows that low-cost electricity produced by coal is responsible for creating millions of downstream jobs particularly in energy-intensive manufacturing sectors.

Lucas said that American coal can and needs to remain an affordable energy option even as the industry takes steps to use new technologies to capture and store carbon dioxide in response to climate change concerns.

"The fact remains, there has never been an environmental concern facing the coal-based electricity sector for which technology did not provide the ultimate solution," said Lucas. "And just as we were able to bring new technologies to the marketplace to reduce traditional pollutant emissions, we should also seek to drive down the cost of advanced technologies to capture and store carbon emissions - thus giving the American consumer the added benefit of a cleaner environment and access to affordable energy to help rebound and grow our economy."

For the television advertisement, click here:

http://behindtheplug.americaspower.org/2009/03/our-new-tv-ad-sneak-peak.html

About ACCCE

Headquartered in Alexandria, VA., the American Coalition for Clean Coal Electricity (ACCCE) is a non-profit, non-partisan partnership of companies involved in producing electricity from coal. Because coal is America's most abundant energy resource, ACCCE supports energy policies that balance coal's vital role in meeting our country's growing need for affordable and reliable electricity with the need to protect the environment. ACCCE also advocates for the development and deployment of advanced clean coal technologies that will produce electricity with near-zero emissions. For more information, visit www.cleancoalusa.org or www.americaspower.org

SOURCE The American Coalition for Clean Coal Electricity

Source: PR Newswire

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