Per Se Summer Collection Celebrates Old Hollywood, With Retro Silhouettes, Dramatic Prints & Shimmering Patinas in Sumptuous Fabrics
Upscale Direct Sales Women’s Clothing Line Continues to Take Connecticut by Storm by Wooing Well-heeled Fashionistas with Entrepreneurial Zeal to Sell the Line
The new collection is deliberately eclectic, featuring items which celebrate old
“This collection will give the impression that our clients have jet-setted across the globe to build their summer wardrobe. In truth, the Per Se designer has done all of the leg work for our clients, traveling all over the world to track down the perfect fabrics and partnering with our in-house pattern makers to create truly inspired looks. It’s all in one collection and easily available through a one-on-one appointment with one of our wardrobe consultants,” says Bill Rondina, Chairman and CEO of The Connaught Group, Per Se’s parent company.
Connaught continues to woo well-heeled, entrepreneurial women and men to sell Per Se as wardrobe consultants, as the company expands the line’s availability in
“Our creative process always starts with our clients in mind. Our designers take all of the trends and narrow the scope so that the client can choose from elegant ensembles and statement pieces that work from day to night. More and more women are abandoning the mayhem of the retail experience in favor of a more focused, private wardrobing appointment with us. Instead of worrying about last minute shopping, our clients are scheduling appointments with our consultants to ensure that they are shopping smart and stylish just four times a year,” explains Caroline Bowen, President of The Connaught Group.
The expansion of the Per Se line and growing team of direct sales consultants is quite timely given the current state of the economy. Indeed, as brick-and-mortar stores go by the wayside, direct sales fashion – estimated to be a
SUMMER 2009 SERVED-UP PER SE STYLE
The New Glam: It’s in with the old. Old
Hollywood, that is. The irrepressible spirit of Lombard and Harlow are reflected in truly inspired silhouettes of easy elegance that spill, drape and cascade along the curves. Designs with retro fabrics in blouses of viscose crepe, silk chiffon, stretch charmeuse; the fluid rivulets of pleats and tucks. Don’t stop there – as the necklines speak a thousand words whether they are draped or haltered.
Tribal Arts: Be seduced by the exotic by way of exquisite clothing with decorative influences from
Africaand India. With a bit of nomad in our soul, we’ve interpreted rich multi-cultural elements into skirts and blouses far beyond the ordinary. There’s natural Indian silk hand-appliqued and African block print of white sequins and black beads that look like polished stones or a Moroccan tile motif hand-embroidered on silk doupioni with hand-appliqued bronze beads, ultra-suede disks and metallic threads. Or just a hint of tribal can be launched with our bead-embellished bag on a crocheted/antique brass link chain that you might have picked up on your last trip to Morocco.
- Short Takes: Keep it short. Leggy is cool this season and knows no boundaries. Make a statement with this season’s assortment of suit-y short ensembles. Abbreviate your look in a snappy white canvas walking short topped with something suit-y, shiny, sporty or sheer for your desired daytime or evening destination. The mini-skort is making a comeback with a modern twist – make way for the metallic linen wrapped with the over-front panel coupled with its matching jacket for the hottest new suit of the season.
- Le Jazz Cool: This season, patinas are showing up cooler and frostier for shimmer that teases the eye and imagination. Look for jazz club glamour in statement pieces made with antique gold on linen, patterned gold geometrics on Italian knits, or pearlized sequins on a stretch knit that shimmer like floating snow globes through silk chiffon-covered metal discs.
- Retro Prints That Make You Go WOW: Bold floral, exploding chain patterns, abstract waffle weaves and wild kingdom animal prints are all center stage. Larger than life prints demand respect this season by dramatizing the best summer looks against a backdrop of hip, romantic, artful and exotic, off-the-beaten path patterns.
Images from the Collection featuring these trends can be found on the newly launched Per Se website, www.persecollection.com.
A SHOPPING EXPERIENCE WORTHY OF THE WOMAN
Here are just a few things that differentiate the Per Se Collection and client experience:
EXPERIENCED DESIGNERS: The Per Se management and design teams possess an outstanding fashion pedigree, having gained experience at Christian Dior,
PERSONALIZED SERVICE: The Per Se consultant acts as personal stylist, using her fashion expertise to develop and customize a fun, functional wardrobe tailored to the client’s personality and lifestyle. Consultants keep records of all clients’ purchases for easy coordination of existing and current pieces. Many consultants even make personalized “closet calls” to help clients maximize their wardrobes by putting things together in new ways.
GREAT PRICES: Because the Per Se line is sold only through trunk shows, the conventional and costly retail overhead is eliminated. This direct sales business model allows Per Se consultants to offer superior quality clothing at extremely competitive prices.
The Summer Collection falls within the following price range:
FABULOUS FABRICS: The Per Se designers are fabric snobs and proud of it! While each season’s collection is stylistically distinct, all offer couture-caliber textiles from the best mills in
QUALITY MANUFACTURING: From the design to the finishing, each Per Se piece is impeccably made, down to the very last detail. From linings and seams, to zippers, buttons and trim, each perfect garment is the product of our longtime relationships with Hong Kong’s most discerning manufacturers. This ensures a level of consistency that is rare among design houses, but customary for the Connaught Group, Per Se’s parent company.
BUILDING THE PER SE TEAM
The Connaught Group is actively expanding its Per Se team with the launch of Per Se consultants in
Women interested in booking an appointment with their local Per Se Wardrobe consultant or in our NYC Showroom can do so by contacting Per Se at (212) 246-2555, ext. 3653, or by sending an email to email@example.com.
Press interested in learning more are encouraged to contact
ABOUT THE CONNAUGHT GROUP AND PER SE:
SOURCE Per Se Collection