March 29, 2009

Fort Lauderdale moving past spring break

A Fort Lauderdale official says the Florida beach city is trying to attract wealthier tourists instead of rowdy college students on spring break.

You can't cater to MTV and 'Girls Gone Wild' and expect anyone else to want to come here, said Nicki Grossman, president of the Greater Fort Lauderdale Convention & Visitors Bureau. It demeans your destination.

To help boost the city's image, luxury resorts are going up in place of hotels that once offered cheap rates, the South Florida Sun-Sentinel reported Sunday.

Among those projects is the Ocean Wave Beach Resort, a 22-story luxury site whose construction has been temporarily delayed by the economic downturn.

Every year something happens that makes bringing spring break back further and further from reality, Grossman said of the city's tourism facelift.