Detroit Electric and Proton Announce Strategic Partnership to Produce Affordable and Practical Pure Electric Vehicles
Detroit Electric to produce and market full line of innovative Pure Electric vehicles in US, UK, EU and
Under the agreement, Detroit Electric will license two Proton vehicle platforms and contract the company to assemble the electric vehicles that will be marketed under Detroit Electric’s brand.
This agreement will provide Detroit Electric with its first manufacturing base. The announcement came at a signing ceremony officiated by Malaysian Prime Minister
“Today’s agreement with Proton will put Detroit Electric on the fast track to bring a full line of innovative, practical and affordable pure electric vehicles to the global market,” said
By 2012, Detroit Electric plans to sell more than 270,000 Pure Electric Vehicles in
The vehicles will be based on Detroit Electric’s unique, patented electric drive system that greatly reduces the electric motor’s size and weight. The underlying Magnetic Flux Motor Technology and well-proven Lithium Polymer Battery Technology allow pure electric vehicles to achieve a single-charge range of 180km (111 miles) for the city range model and 325km (200 miles) for the extended range model.
Detroit Electric is in the final stage of setting up two subsidiaries: Detroit Electric Energy, which will produce the battery technology, and Detroit Electric Advanced Propulsion Lab, which will manufacture the motor and controller.
The Detroit Electric Advanced Propulsion Lab and Manufacturing Plant is targeted to be in
Proton, which currently produces a total of 270,000 vehicles of various models in
“We are proud to be able to integrate our electric drive systems upon one of the best cars out of
Detroit Electric will be responsible for the homologation of the vehicles and for vehicle certification in the U.S. and European markets, where models are targeted to be sold in the first quarter of 2010 EU, UK,
“Our vehicles will be reliable, meet all quality and safety requirements, and quite simply outperform internal combustion engine vehicles of the same class. They will be affordable as we look at the competitive market and come without the polluting carbon emissions,” said Lam.
Today’s agreement also initiates the test and validation program in which Proton will evaluate Detroit Electric’s electric drive system with the intent to license the rights to distribute, market and sell vehicles under the Proton brand in
Detroit Electric is looking to repeat similar contract production partnerships with manufacturers in
“When you are trying to redefine the automotive industry, you need to bring many partners along,” said Lam. “Our contract manufacturing business model will breathe new life into current manufacturers, leveraging existing unutilized global resources and accelerating the technological advancement of pure electric vehicles.”
On the current global downturn in automotive markets, Lam expressed confidence that Pure Electric Vehicles will attract a diverse base of consumers despite the tightening credit market, lowered consumer confidence, unstable oil prices and stricter fuel economy regulations.
“Our target audience are those who purchase practical and affordable vehicles. This makes our products fit the pockets of a very wide audience – from professionals and executives, to mothers, students and small business owners.”
Detroit Electric Holdings Ltd is one of the leaders of the electric car revolution. We manufacture efficient and environmentally friendly, high performance, long range Pure Electric Vehicles and drive-systems to the global marketplace. Detroit Electric’s product plans range from high performance sports cars to stylish sedans capable of driving over 320 km / 200 miles in a single charge.
Detroit Electric Holdings Ltd invented and patented the Magnetic Flux Motor Technology for the motor drive train. The company also owns the intellectual property for the Motor Controller Program. Since its launch, Detroit Electric has been dedicated to developing new technologies and establishing strategic partnerships that leverage existing manufacturing capacities in the marketplace.
PROTON, established in 1983, is
PROTON’s inception as a key driver of national development has seen the brand accelerate its learning curve through technology transfer with strategic partnerships and technical collaborations. PROTON cars are now steadily on track to achieving the mission for the future, gearing up to achieve the promise of a marque which build cars with passion and soul; cars which are a delight to drive and a pleasure to own.
SOURCE Detroit Electric Holdings Ltd