E-Commerce Drives Green Commerce – LightInTheBox.com Votes for a Green Earth in Earth Hour

March 30, 2009

BEIJING, March 30 /PRNewswire-Asia/ — LightInTheBox.com’s
(http://www.LightInTheBox.com ) office turned their lights off from 8:30pm to
on March 28th, in support of the Earth Hour global campaign. Their
online chat representatives remained steadfast, lit candles during the lights
out and continued their work. LightInTheBox also created a special feature
(http://www.LightInTheBox.com/html/Earth_Hour.html ) for the occasion, calling
out for participation in the Earth Hour campaign.

E-commerce itself is a green business. It is eliminating shop travel and
providing direct shipping to save energy. “Turning off our lights is a small
gesture to show we care. Protecting the environment is part of our beliefs
here at LightInTheBox,” Kevin Wen, Co-founder of LightInTheBox, said. “We have
put a lot of efforts into preventing climate change.” Several internal
environmental programs were launched in LightInTheBox this year. For example,
a variety of virtualization technology is used for documentation, presentation
and communication. Cloud-computing technology is applied for data processing
to avoid excess usage of servers. “We are proud that we are utilizing our
expertise in information technology to protect the planet in every way we
can,” Kevin Wen said. “When we created LightInTheBox, we wanted to establish a
business that is economically yet environmentally sustainable”

Not only did LightInTheBox turn off their lights, but they also sent
candles to their suppliers, as well as some VIP customers, to encourage them
to take part in this global event. A local supplier from Hangzhou, China, was
delighted about the human touch and put the candles into good use during the
Earth Hour. “I am impressed by the thoughtfulness of the company, which also
helped us to keep up with the global environmental awareness. It’s truly Light
In The Box!” He commented in his thank-you email.

Earth Hour is a worldwide effort that’s trying to raise awareness about
our global climate change. This year, Earth Hour transformed the selected hour
into a global election, a fight between Earth and global warming. For the
first time in history, people of all ages, nationalities, race and background,
had the opportunity to utilize their light switch as a vote – Switching off
your lights was a vote for Earth, leaving them on was a vote for global

About LightInTheBox:

LightInTheBox is a leading global value-added online distributor. It
offers more than fifty thousand quality product selections to customers in
more than 120 countries. It serves both individual consumers and commercial

    The company: http://www.LightInTheBox.com
    Earth Hour: http://www.LightInTheBox.com/html/Earth_Hour.html

    For more information, please contact:

     Wei Jin
     Email: PRContact@lightinthebox.com

SOURCE LightInTheBox

Source: newswire

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