Photos: From 7 to 9 July, at Montjuic, Fira Barcelona Will Host The Brandery, the New Fashion Brands Trade Show

March 30, 2009

NEW YORK, March 30 /PRNewswire/ – The brands, their interaction with the public and the appeal of Barcelona are the core areas of The Brandery, Fira Barcelona’s professional contemporary urban fashion trade show, which will take place twice a year. This first edition is planned for the coming month of July at the Montjuic exhibition site, to define the event, which involved professionals from the sector.

To view the Multimedia News Release, go to: http://www.prnewswire.com/mnr/thebrandery/37630/

The Brandery, with the support of Barcelona City Council, comes with the aim of bringing 250 national and international fashion exhibiters together around the Magic Fountain of the upper area of Montjuic in this first gathering, which will be held on 7, 8 and 9 of July. All those exhibiters involved share the vision of a new fashion identity based on brand protagonism and defined by the “post fashion circus,” a new stage not only based on clothing, but on the brands and the people in the “circus” of day-to-day city life who interact with it to give them their personality.

Another decisive aspect is “Made in Barcelona,” due to the fact that the city is an international benchmark and possesses the innovative push necessary to make The Brandery a European platform for contemporary fashion from around the globe.

The brands as protagonists

At the official press conference in Barcelona, Spain, the Mayor of Barcelona, Jordi Hereu, pointed out that this is a “personal project that will help Barcelona become a reference point for international trade fairs in contemporary fashion.” The Chairman of the Board of Directors of Fira Barcelona, Josep Lluis Bonet, underlined that “in Barcelona there is a significant gap in the market” adding that “Our experience from past years confirmed the notion that Barcelona is a valid port of entry to Europe for American based brands.

The Brandery is structured into 5 large areas which make up a global proposal in terms of the market: The Fira is the commercial meeting area between exhibiters and clients; Brandtown, serves as the outer leisure area, with restaurants, bars, and chill-out zone; Brandstreet will house merchandising, the press, clients and the brand catwalk; The Laundry is a laboratory for ideas, debates, exhibitions and reflections; and, in The City, those present will be able attend the events, parties and exhibitions connected to the trade fair.

To house the brands, names of urban spaces have been chosen that fit each one’s style and personality: The Cathedral for those brands where the designer is the determining factor; The Loft, for brands with a more designer/trendy flair; The Warehouse, for denim-based brands; and The Outerspace for street-wear brands and sneakers.

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SOURCE The Brandery

Source: newswire

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