Buehler Motor Expands Its Commitment to the Aviation Industry with Appointment of New Global Director of Aviation

Buehler North America President Adds New Position; Targets Aircraft Seat Actuator Product Development, Sales and Support

MORRISVILLE, N.C., March 31 /PRNewswire/ — Buehler Motor, a leading international provider of mechatronic drive solutions with a specialty in aviation, automotive and general industries, today named Robert Riedford as the global director of aviation at the Aircraft Interiors EXPO in Hamburg. Riedford also serves as the president and general manager of North American operations at Buehler Motor, Inc. (BMI) in Morrisville, N.C.

Buehler Motor will be exhibiting and demonstrating its latest advances in customized aircraft seat drive systems at the Aircraft Interiors EXPO, March 31 to April 2, 2009, in Hamburg, Germany (Booth #7G22).

The expanded role for Riedford signals a strengthened commitment by Buehler to servicing the global aviation market. As the global director of aviation, Riedford is tasked with organizing Buehler Motor’s sales and marketing efforts consistent with the company’s goal of becoming the market leader in the aircraft drive systems segment. Additionally, he will lead the introduction of new products to customers in Europe, North America and Asia.

“With extensive management experience and a proven track record successfully leading the North American market, Robert Riedford is the logical choice to lead Buehler Motor’s growth in the global aviation industry,” said Peter Muhr, Buehler Motor, GmbH, CEO of global operations. “This appointment also reflects Buehler’s pledge to the world’s top airlines to deliver next-generation aircraft seat actuation systems and other mechanized drive solutions that will enable seat manufacturers to meet specific application, qualification, certification, engineering and customer service standards.”

Prior to his current positions, Riedford served as vice president and general manager of BMI. His previous assignments included director of business development for KVH Industries of Middleton, R.I. He also worked previously for Delphi Electronics in Indiana in sales, program management, portfolio management, and engineering positions. Riedford has had expatriate assignments in South Korea and Germany while working with General Motors Corp.

Riedford is a graduate of the University of Evansville with a bachelor’s of science degree in electrical engineering, and has completed course work toward an MBA.

About Buehler Motor

Buehler Motor is an independent, globally active company focused on the development, production and marketing of technically challenging mechatronic drive solutions for the world’s leading manufacturers in the automotive, aerospace, business automation, medical device and other industries. Driven by innovation, Buehler Motor offers comprehensive in-house research and development with more than 140 engineers and 1,400 qualified employees delivering more than 22 million units worldwide. Buehler Motor’s Product Implementation Process (PIP) ensures superior manufacturing processes and the highest quality product for all standard line and customized drive solutions.

As part of the worldwide Buehler Motor family, Buehler Motor, Inc. (BMI), based in Morrisville, N.C., offers its North American customers a combination of German engineering, research and development, manufacturing, and local sales and customer support – plus the competitive pricing advantages and on-time delivery that come from a global production footprint spanning three continents.

For more information about Buehler Motor and products, please call (919) 380-3329 or visit www.buehlermotor.com.

    Media Contact:
    Sung Choi
    XPR, LLC, for Buehler Motor, Inc.
    Tel.: (714) 881-2345
    Mobile: (949) 422-7156
    e-mail: schoi@xpublicrelations.com

SOURCE Buehler Motor