There’s a Face Behind Those Waves of Grain
Stone-Buhr’s FindTheFarmer.com Connects Consumers with Farmers
An innovative and one-of-a-kind initiative called FindTheFarmer.com launched this month by Stone-Buhr flour will make it possible for the home baker to trace their bag of flour back to the very farm where the wheat has been grown and harvested.
With FindTheFarmer.com, Stone-Buhr has created a user-friendly way for consumers to locate and ‘meet’ the family farmers who produced the flour they have in their homes. By simply typing the product’s “lot code” on the bag into the website, visitors to the site are directed to a map pinpointing the farm’s location. FindTheFarmer.com provides information about the farm where the wheat is grown, along with a forum for consumers to ask questions, get recipe ideas, and learn more about the farming families who grow and harvest the wheat.
“Knowing the farmer who grew the wheat in my bag of flour is the next best thing to growing it myself,” said
Inspired by Michael Pollan’s book Omnivore’s Dilemma and a passion about how food is grown, Stone-Buhr’s CEO
“When you buy local foods like Stone Buhr’s flour from Shepherd’s Grain you are supporting local farmers in your community who use only environmentally-friendly practices that are good for the soil, air and water we all need for our future,” said
Visit www.findthefarmer.com for more information.