Basketball Fans Stay Hydrated With AirTran Airways and vitaminwater(R)

April 3, 2009

- Complimentary glaceau vitaminwater Provided to Fans on the Way to the Big Game -

ATLANTA, April 3 /PRNewswire-FirstCall/ — AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), and the Coca-Cola Company (NYSE: KO) announced today that fans heading to the big games in Detroit this weekend will be well hydrated thanks to vitaminwater and Atlanta’s low-fare leader.

Passengers flying from Atlanta to Detroit on AirTran Airways today will be served complimentary vitaminwater beverages at the airline’s gates in anticipation of this weekend’s championship games.

“We’re excited to be able to partner with our friends at the Coca-Cola Company to offer free vitaminwater to our passengers that are headed to the big games in Detroit this weekend,” said Tad Hutcheson, AirTran Airways’ vice president of marketing and sales. “Staying well hydrated is as important in the air as it is on the court no matter which team you’re pulling for this weekend.”

“We’re excited to partner with AirTran Airways to give away vitaminwater beverages to all the fans traveling to Detroit for the big game,” said Kathleen Ciaramello, group vice president, Strategic Partnership Marketing for Coca-Cola North America. “Distributing complimentary vitaminwater to the fans will strengthen our successful relationship with AirTran even further.”

While passengers in the gate area will receive free vitaminwater today, all passengers onboard AirTran Airways flights everyday have a full range of complimentary Coca-Cola products to choose from.

AirTran Airways has a long history with both The Coca-Cola Company (NYSE: KO) and its bottler Coca-Cola Enterprises, Inc. (NYSE: CCE). The airline was the first airline in the world to board Coca-Cola Zero(TM), Coca-Cola(R) with Lime, Minute Maid(R) Lemonade, Dasani(R) Water, Vanilla Coke(R), Cherry Coke(TM), Cherry Coke Zero(TM), Black Cherry Vanilla Coke(R), and complimentary vitaminwater.

Today, AirTran Airways offers 20 different Coca-Cola products, including Coca-Cola Classic(R), Diet Coke(R), Sprite(R), Sprite Zero(TM), Coke Zero(TM), Minute Maid(R) Lemonade, Dasani(R) Water, Cherry Coke(TM), Cherry Coke Zero(TM), three varieties of glaceau vitaminwater, and three types of Minute Maid(R) juices. AirTran Airways serves Coca-Cola products exclusively onboard its flights.

About AirTran Airways

AirTran Airways, a subsidiary of AirTran Holdings, Inc. (NYSE: AAI), a Fortune 1000 company, is ranked number one in the 2008 Airline Quality Rating study. The airline offers coast-to-coast flights, North America’s newest all-Boeing fleet, friendly service and Business Class and complimentary XM Satellite Radio on every flight. To book a flight, visit http://www.airtran.com.

About Coca-Cola North America

The Coca-Cola Company is the world’s largest beverage company, refreshing consumers with more than 450 sparkling and still brands. Along with Coca-Cola(R), recognized as the world’s most valuable brand, the Company’s portfolio includes 12 other billion dollar brands, including Diet Coke(R), Fanta(R), Sprite(R), Coca-Cola Zero(R), vitaminwater, POWERade(R), Minute Maid(R) and Georgia(R) Coffee. Globally, we are the No. 1 provider of sparkling beverages, juices and juice drinks and ready-to-drink teas and coffees. Through the world’s largest beverage distribution system, consumers in more than 200 countries enjoy the Company’s beverage at a rate of 1.5 billion servings a day. With an enduring commitment to building sustainable communities, our Company is focused on initiatives that protect the environment, conserve resources and enhance the economic development of the communities where we operate. For more information about our Company, please visit our website at http://www.thecoca-colacompany.com.

about glaceau

it all started when one thirsty man named darius wanted better water, but couldn’t find any worth drinking, so he decided to make his own. along came a guy from queens named mike (he’s like darius’ robin… but don’t tell him that) and because mike has a gift for the gab, it’s no wonder word got around, thus emerged glaceau, a fresh new approach to bottled water. today glaceau, the leader of the enhanced water category, is the maker of vitaminwater(R), fruitwater(R), smartwater(R) and vitaminenergy(TM). now with 750+ full and part-time employees, (that’s a big holiday party) glaceau is all about helping thirsty people like you hydrate responsibly with something truly good for your body. for more information, visit http://www.glaceau.com.

    Media Contacts:  AirTran Airways
                     Christopher White
                     Cynthia Tinsley-Douglas

                     The Coca-Cola Company
                     Ray Crockett

SOURCE AirTran Airways

Source: newswire

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