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HD Radio(TM) Technology Puts the Pedal to the Metal with Accelerating Automotive Momentum

April 8, 2009

Land Rover is Latest OEM to Make HD Radio Technology Available

Two Leading Automakers Expand Availability of Technology; HD Radio-Equipped Scions in Dealerships Today

13 Brands, With More Than 70 Vehicle Lines, Have Announced Their Commitment to HD Radio Technology

NEW YORK, April 8 /PRNewswire/ – New York Auto International Show iBiquity Digital Corporation, the developer of digital HD Radio technology for AM and FM audio and data broadcasting, today announced accelerated automotive momentum. To date, 13 brands have announced plans to include HD Radio technology in current or future models, spanning a range of car price points and models: Audi, BMW, Ford, Hyundai, Kia, Jaguar, Land Rover, Lincoln, Mercedes, Mercury, MINI, Scion and Volvo.

“Additional automotive manufacturers continue to announce their adoption of HD Radio technology, while others are accelerating expansion across model lines and packages — this speaks volumes of the industry commitment to this infotainment platform,” said Bob Struble, iBiquity’s President and CEO. “By giving drivers access to added content, fresh new formats, superior clarity and data capabilities with no subscription fees, HD Radio technology is quickly becoming the preferred digital entertainment option for automakers.”

* OEMs Incorporating HD Radio Technology in Droves

Land Rover today announced plans to equip HD Radio technology in its entire Land Rover and Range Rover offering, which includes the LR2, LR3, Range Rover and Range Rover Sport, starting in 2009.

Among those that have extended their HD Radio commitment are BMW, Mercedes-Benz, Jaguar and Hyundai. BMW has broadened its pioneering position by outfitting its flagship 7 Series and premium 6 Series with HD Radio technology as a standard feature. The company continues to offer HD Radio technology as an option across the balance of its line: the 1, 3, and 5 Series, in addition to the X3, X5, X6 and Z4.

Doubling its HD Radio technology offering, Mercedes-Benz recently disclosed plans to increase the availability of the premium audio entertainment beyond its original five models, the M, R, GL, G Class SUVs and E Class vehicles. This year the German automaker will add six more vehicles, including the CL, CLS, E-Coupe, S, SL, and SLK Class models, bringing the number of models offering the technology to 11.

Jaguar expanded its plans to include HD Radio technology this year in its XF and XK vehicle lines. Hyundai will offer the digital technology in a premium level radio this year and offer additional models in 2010. Currently, the automaker offers HD Radio technology on its navigation-equipped 2009 Genesis Sedan model — winner of the prestigious 2009 Car of the Year Award.

Also embracing the adoption of HD Radio technology, Kia will begin featuring factory-installed HD Radio receivers in select sedans and SUVs beginning 2010.

* HD Radio-Equipped Vehicles in Dealerships NOW!

Land Rover’s LR2 and Scion vehicles are available at dealerships across the United States. The additional format choices, essential data services and sound clarity that HD Radio broadcasting offers is equally ideal for the LR2′s up-scale customers and Scion’s young, tech-savvy drivers.

* HD Radio Technology Hits Automotive Metric Milestones

With Land Rover now on board, HD Radio technology has been adopted by a total of 13 automotive brands representing more than 70 vehicle lines. The OEMs that have announced intentions to install HD Radio receivers as either standard or optional equipment include:

  • Audi (beginning in 2010 calendar year)
  • BMW (available now in all models; Standard in 6 & 7 Series)
  • Ford (beginning in 2010 calendar year)
  • Hyundai (available now in the Genesis Sedan; launching additional vehicles in the 2010 calendar year)
  • Jaguar (beginning in 2009 in XF and XK models)
  • Kia (beginning in 2010 calendar year)
  • Land Rover (beginning in 2009 calendar year, in all models)
  • Lincoln (beginning in 2010 Calendar Year)
  • Mercedes (available now in E, G, GL, M, and R Class & later in 2009 in CL, CLS, E Coupe, S, SL, and SLK Class models.)
  • Mercury (beginning in 2010 calendar year)
  • MINI USA (available now in all models)
  • Volvo (available now in C30, S40, V50, XC60, V70, C70, XC70, S80, & XC90)

These gains come directly after significant advances on the broadcaster and manufacturer fronts with 1,000 multicast channels now being broadcast on-air and 100 SKUs now available at retail.

Stay tuned as the rollout continues.

About iBiquity Digital Corporation

iBiquity Digital Corporation is the developer of HD Radio(TM) technology, which is fueling the digital radio revolution in the United States and around the world. The digital technology enables broadcasters to offer new FM channels through multicasting, crystal-clear sound and data services on both the AM and FM bands — all free, with no subscription fee. Leading broadcasters, consumer electronics manufacturers, automakers and retailers are committed to HD Radio technology. iBiquity Digital is a privately held company with operations in Columbia, MD, Auburn Hills, MI, and Basking Ridge, NJ. For more information, please visit http://www.hdradio.com and http://www.ibiquity.com.

    To arrange interviews or for additional information, please contact:

    Vicki Stearn                         Nancy Zakhary / Scott Cianciulli
    iBiquity Digital                     Brainerd Communicators
    443-539-4345                         212-986-6667
    stearn@ibiquity.com                  nancy@braincomm.com
                                         cianciulli@braincomm.com

NOTE TO EDITORS: HD Radio(TM) and the “HD Radio” logo are proprietary trademarks of iBiquity Digital Corp. The “HD” in HD Radio(TM) is part of iBiquity Digital’s brand name for its advanced digital AM/FM system. It does not mean hybrid digital or high-definition digital; both of these are incorrect.

SOURCE iBiquity Digital Corporation


Source: newswire



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