April 13, 2009

Brewer looking to sell Rolling Rock

Belgian brewing company Anheuser-Busch InBev NV is considering selling its small town Pennsylvania brand Rolling Rock, sources said.

Anheuser-Busch bought Rolling Rock three years ago from InBev NV for $82 million, The Wall Street Journal reported Monday. Last fall, InBev turned around and bought Anheuser-Busch for $52 billion. It is now selling assets to help cover some of the debt incurred in the deal, the newspaper said.

Rolling Rock, whose slogan is Born Small Town has been struggling in the market place, but may offer a chance for a company to expand in the eastern United States, where it is most popular.

Beverage Information Group said Rolling Rock sales fell 13 percent in 2008, compared with 2007.

In 2004, 11 million cases of Rolling Rock were sold. In 2008, only 7.4 million cases were consumed, Beverage Information Group said.

An Anheuser-Busch InBev spokeswoman declined to comment on the possible sale.