See How Easy it is to Save One Million Trees: Times Square Grows a Real Urban Jungle for Earth Day

Marcal launches Small Steps(TM) line of products – paper made from paper, not from trees

ELMWOOD PARK, N.J., April 14 /PRNewswire/ — When reaching for a paper towel to wipe a spill, or a napkin to dab the mouth, a tissue to wipe a nose or even toilet paper for, well, you know, most people don’t consider the vast tree harvesting needed to produce these everyday household products.

(Photo: http://www.newscom.com/cgi-bin/prnh/20090414/NE98715 )

The advent of Earth Day provides an ideal time to think about exactly where our paper is sourced. As an advocate for the very trees that keep the Earth healthy, Marcal Paper Products, LLC, the nation’s oldest major manufacturer of household recycled tissue paper products – unveils a real urban jungle in New York’s Times Square on Tuesday, April 14, 2009. This grove of trees sprouting from the city’s center is meant to call on the public to join its campaign to save one million trees, as the company announces its new Small Steps(TM) line of 100% recycled paper products.

A Small, Easy Step to a Greener Earth(TM) – Celebrate the Value of Trees… Act to Preserve Them

‘Going green’ and making decisions that positively impact the environment aren’t difficult to do, and Marcal’s Times Square forest demonstrates that by showcasing a literal experience about the benefits of using recycled products and ‘going green.’ Visitors can wander through the jungle, gather facts about recycling, see the trees saved by choosing paper made from recycled paper, share the small steps they are taking to improve and help protect the environment, and sample new Small Steps(TM) products.

Tim Spring, CEO of Marcal, and eco-mom blogger and green lifestyle expert, Beth Aldrich, will share their personal insights and commitments to environmental stewardship.

“Public awareness of the effects our actions have on the environment has increased significantly in recent years,” said Tim Spring, CEO of Marcal. “Since 1950 we’ve been manufacturing products from recycled paper, Marcal has helped to save trees and reduce landfill waste. This campaign to save one million trees is a natural extension of our green heritage.”

Recycled Paper Products Save Trees, Save Money

The new Small Steps(TM) brand of paper towels, bath tissue, facial tissue, and napkins by Marcal are made from 100% premium recycled paper – not from trees.

With Small Steps(TM) consumers no longer have to worry about paying a lot more or sacrificing performance by going green. Small Steps(TM) paper products provide a good value, while remaining both strong and absorbent. Manufactured from recycled paper, Small Steps(TM) products are hypoallergenic, virtually lint free, and made without chlorine bleaching, and no added dyes or fragrances. Good for your home and family, and good for Mother Earth.

Journalists can download video of the Urban Jungle directly from TheNewsMarket at www.thenewsmarket.com/marcal.

About Marcal Paper Mills, LLC, www.marcalsmallsteps.com

Since 1950 Marcal Paper Mills, LLC. products have been made from premium recycled paper. The company is committed to producing high quality, performance paper products at an affordable price. Marcal manufactures paper towels, bath tissue, facial tissue and napkins for home consumption and to distributors for away-from-home use in hotels, restaurants, hospitals, offices, factories, and schools.

    Media Contacts:
    Rachel Greenstein, Warner Communications
    781-254-3866, rachel@warnerpr.com

    Christen Graham, Warner Communications
    207-838-0082, christen@warnerpr.com

SOURCE Marcal Paper Mills, LLC