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Trinity Oaks Celebrates One Million Planted Trees Milestone

Posted on: Thursday, 16 April 2009, 07:30 CDT

One Bottle One Tree(TM) campaign plants a tree for every bottle purchased

ST. HELENA, Calif., April 16 /PRNewswire/ -- Trinity Oaks, part of the Trinchero Family Estates portfolio of wines, today announced it has reached the one million planted trees milestone since the July 2008 launch of its inaugural One Bottle, One Tree(TM) campaign. The tree planting campaign, in collaboration with the non-profit organization Trees for the Future, helps restore tree cover to tropical landscapes throughout Africa, Asia and Latin America*.

(Logo: http://www.newscom.com/cgi-bin/prnh/20090416/SF99866LOGO)

The One Bottle, One Tree(TM) campaign allows Trees for the Future to plant one tree for every bottle of Trinity Oaks wines purchased by consumers around the world. Trees planted as part of the inaugural campaign will effectively remove approximately 45,000 tons of CO2 from the Earth's atmosphere each year -- enough to offset over 4.5 million gallons of gasoline emissions.

"We are thrilled consumers and trade partners have embraced our One Bottle, One Tree(TM) campaign, allowing us to reach the one million planted trees milestone so quickly," said Bob Torres, Trinchero family member and Senior Vice President of Operations for Trinchero Family Estates. "We are inspired by the success of this fantastic Trinity Oaks campaign and grateful for the opportunity to make a positive environmental impact around the world."

The second annual One Bottle, One Tree(TM) campaign will kick-off nationally on July 1, 2009 with expectations to plant in excess of two million trees by June 30, 2010. For more details on the One Bottle, One Tree(TM) campaign or to see the total tree count to-date, please visit onebottleonetree.com

Trinity Oaks is a subsidiary of Trinchero Family Estates, a company wholly owned and operated by the Trinchero family, Napa Valley vintners since 1947. The company produces the wines of Sutter Home, Trinchero, Montevina, Terra d'Oro, Folie a Deux, Napa Cellars, Menage a Trois, the number one alcohol-removed wine, Fre, and imports Little Boomey and Angove's wines of Australia. www.tfewines.com www.trinityoaks.com

Since 1988, Trees for the Future has helped thousands of communities in Central America, Africa, and Asia improve their livelihoods and their environment by planting nearly 50 million trees. Through seed distribution, agroforestry training, and country programs, they have empowered countless rural groups to restore tree cover to their lands, removing approximately one million tons of CO2 from the atmosphere each year. www.treesftf.org

*Why plant Trees in the Tropics rather than in the United States? "In terms of reducing carbon emissions and combating climate change, it is certainly best to plant trees in the tropics. Tropical species, planted in the tropics, grow much quicker and for longer periods each year than do non-tropical species planted in drier climates (i.e. North America). Therefore the trees are able to sequester much more carbon dioxide each year."

"According to the best research we've found, a good average of the trees we plant, where we plant them, is that they sequester about 50 lbs. CO2 per tree, per year. According to Tufts Climate Institute, maple-beech-birch forests or pine forests in the Northeast US sequester in the neighborhood of about 3-15 lbs. of CO2 per tree per year. Since carbon fixed from the air in the Philippines has the same effect in Vermont, for instance, as it would if the trees were planted in Vermont, there is actually a much greater positive effect on climate change realized through planting them in the tropics."

- Gabriel Buttram, Trees For the Future

SOURCE Trinchero Family Estates

Source: PR Newswire

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