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New Research: 18- to 34-Year-Olds Get Green; Green Seal Recognizes The New Green Generation on Earth Day

Posted on: Thursday, 16 April 2009, 12:06 CDT

Green Seal - The Original Green Seal of Approval Since 1989

WASHINGTON, April 16 /PRNewswire-USNewswire/ -- The generation gap is closing according to a new study commissioned by Green Seal and EnviroMedia Social Marketing and conducted by Opinion Research Corporation. The study reveals peoples' opinions and behaviors about products that claim to be environmentally friendly.

As Green Seal Inc. releases timely research on 18- to 34-year-olds - how they think, what they believe and how they shop - the 2009 Earth Day celebration on the National Mall in Washington, DC will launch the official campaign of The Green Generation(TM). According to the Earth Day Network, the campaign's mission is to defend The Green Generation's core values of renewable energy, sustainable consumption and green jobs.

Green Seal's and EnviroMedia's green buying research reveals that more than any other age group, 18- to 34-year-olds believe global warming is caused by human activities. Additionally, the research indicates Americans who believe in this connection are almost twice as likely to buy more green products in this economy than Americans who believe it occurs naturally.

Key Findings

• More participants aged 18-34 participated in green transportation (28%) and purchased green personal care products (36%) than any other age group.
• Sixty-four percent of 18- to 34-year-olds believe humans cause climate change - more than any other age group.
• 30 percent of 18 to 44-year-olds think that electricity from renewable resources is most beneficial to the environment - more than any other age group.
• Sixty-five percent of 18 to 34-year-olds think that recycling is second most beneficial to the environment - more than any other group.
• 18 to 44-year-olds did more research to determine whether or not product claims are true than participants 45 and older.
• And overall, 82 percent of consumers are buying green despite battered economy.

"Green Seal applauds The New Green Generation," says Arthur Weissman, Ph.D., Green Seal's President and CEO, "and together, we will be a driving force in creating a sustainable marketplace."

About Green Seal

Founded in 1989, Green Seal provides science-based environmental certification standards that are credible, transparent, and essential in an increasingly educated and competitive marketplace. A 501 (c)(3) nonprofit organization, Green Seal certified its first products in 1992 and has certified over 3,200 products and services from major companies such as 3M, Kimberley Clark, and Andersen Windows, and has standards that cover 108 product categories. For more information, visit www.GreenSeal.org

SOURCE Green Seal Inc.

Source: PR Newswire

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