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Rogers Family Co. Fights Global Warming With ’100 Year’ Tree Planting Program; Plants Rainforest Trees for ‘Java Perks’ & ‘Audubon Coffee Club’ Members

April 20, 2009

(EARTH DAY NEWS FEATURE IDEA)

SAN LEANDRO and LINCOLN, Calif., April 20 /PRNewswire/ — To reduce carbon emissions, fight global warming and protect vanishing bird habitat, San Leandro, Calif.-based Rogers Family Company (http://www.rogersfamilyco.com) – a nationwide producer of “responsibly grown” gourmet coffee – announced it will plant a native rainforest tree at its own organic coffee farms for the next 100 years for anyone who joins its online “coffee Clubs.”

From now through ‘Earth Day’ 2109, The Rogers Family Company (also of Lincoln, CA) – will plant trees on its 100% organic coffee farms in Central America – on behalf of anyone who joins their coffee Clubs: either Java Perks on the Rogers Gourmet Coffee & Tea Market (http://www.gourmet-coffee.com) or Audubon Premium Shade Grown Coffee (http://www.auduboncoffeeclub.com) online stores.

Club customers will help the Rogers family fight global warming by offsetting the carbon emissions created in the coffee production, roasting and transportation process. The trees – which sequester (absorb) carbon dioxide – can live hundreds of years. The first trees will be planted at Rancho Quilco, one of the Rogers’ 100% organic coffee farms, in the remote highlands of Mexico’s Chiapas region.

The 30-year-old Rogers Family Company – whose divisions include the Organic Coffee Company – also produces a premium shade-grown coffee line under license from the National Audubon Society and certified by the Rainforest Alliance.

Shade-grown coffee preserves migratory and native bird species habitat – a vital part of the National Audubon Society’s (http://www.audubon.org) mission. When coffee trees are planted amid fast-growing highland rainforest trees, this ‘blend’ sequesters up to 20 tons of carbon per hectare (2.5) acres per year. In the past decade alone, The Rogers Family Co. has purchased farms in Mexico and Central America to create organic, sustainable farms and restore clear-cut land to their natural rainforest state for birds and wildlife. This effort is part of the Rogers’ “Community Aid” program which continuously raises the quality of life for thousands of workers and protects nature in coffee-growing regions.

For the complete release, go to http://www.rogersfamilyco.com/index.php?option=com_content&task=view&id=171&Itemid=220 or the Pressroom on http://www.rogersfamilyco.com.

    Jim Rogers - Vice President
    Jenni Farrell - Internet Marketing Mgr.
    The Rogers Family Company
    510/638-1300

    Jim Zelinski/Zelinski Public Relations
    (For The Rogers Family Company)
    925/242-0918 or 415/420-6050
    jimz@zelinskipublicrelations.com

    Delta Willis (National Audubon Society) - 212/979-3197
    dwillis@audubon.org

SOURCE Rogers Family Coffee Company


Source: newswire



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