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Alcatel-Lucent Celebrates Earth Week With Launch of Eco-Attitude Awareness Campaign

April 20, 2009
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PARIS, April 20 /PRNewswire-FirstCall/ — Alcatel-Lucent (Euronext Paris
and NYSE: ALU) is launching several initiatives during Earth Week (April 19
to 25
) to spotlight its efforts toward reducing the company’s carbon
footprint and to establish an eco-attitude throughout its global operations.
Among the activities being launched is an extensive eco-sustainability
awareness campaign – “Let’s Be Eco-Friendly” – that will encourage
Alcatel-Lucent employees to avoid printing documents, separate trash for
recycling, save water, turn down thermostats, use teleconferencing to avoid
travel, reduce commuting by car whenever possible. As an example, the 2008
Financial and Corporate Social Responsibility (CSR) annual reports will be
available online, with paper copies only available on request. The paper
saved would be enough to create a stack as tall as a 40-story building.

“Earth Week is a great way to call attention to everyone’s responsibility
to mitigate the impact we, as a company and individually are having on our
planet. Alcatel-Lucent’s long standing approach to eco-sustainability
combines business goals with corporate responsibilities. It means creating
exceptional value for our customers, shareholders and employees through the
relevant eco friendly communications solutions as well as providing respect
for the natural environment and the people and communities where we do
business,” said Caroline Guillaumin, Alcatel-Lucent senior Vice President,
Communications and Corporate Social Responsibility. “That’s why we
established our comprehensive eco-sustainability program several years ago,
but we know we need to keep reinforcing that program to ensure that we can
meet the major challenges ahead.”

The company’s comprehensive eco-sustainability program focuses on three
areas:

    - the company's products and solutions,

    - applications for other businesses and

    - its own operations.

Alcatel-Lucent products are thoroughly evaluated for energy efficiency to
ensure they support service providers’ efforts to reduce the carbon emissions
of existing and new networks. In February, Alcatel-Lucent announced it had
demonstrated in China that dynamic power enhancements to its GSM/EDGE mobile
networking portfolio can reduce power consumption by up to 27 percent,
offering dramatic energy and cost savings for mobile operators. The company
also has deployed some 300 solar-powered base stations and has established a
unique alternate energy lab and pilot site at its Villarceaux, France
facility.

Alcatel-Lucent’s scientists and engineers are creating innovative
solutions and services that enable significant environmental benefits in
different business sectors with such techniques as smart metering, smart
buildings, smart transport and tele-working.

And there is increasing focus at Alcatel-Lucent facilities around the
world to ensure that Alcatel-Lucent operations have effective recycling
programs, energy-use reduction initiatives and careful hazardous waste
management systems. Through a global, cross-functional “caring for climate”
program, the company has calculated its first comprehensive measurement of
its carbon footprint (greenhouse gas emissions) for all of its buildings and
operations worldwide, including business travel, and will be reporting on
that when it issues its CSR report in May. It has also established a web tool
that tells its North American employees booking airplane trips how much
carbon dioxide they will generate when they take that trip.

Finally the Alcatel-Lucent Foundation is launching a cell phone recycling
program beginning with the United States, Canada and France. The Foundation
is working with Charitable Recycling, an organization based in Bloomfield
Hills, Mich.
, to recycle old cell phones to help the environment and those
who need emergency communication. Funds generated by recycling the phones
will be donated to Girls, Inc. (http://www.girlsinc.com), a non-profit
dedicated to the empowerment of girls, and Earthshare (
http://www.earthshare.org), which helps raise funds for a variety of
environmental charities.

Recent related announcements

Alcatel-Lucent demonstrates up to 27 percent power consumption reduction
on base stations deployed by China Mobile

http://www.alcatel-lucent.com/wps/portal/newsreleases/detail?LMSG_CABINET

=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Releases_2009/News_Article_0014

48.xml&lu_lang_code=en

Alcatel-Lucent’s Alternative Energy Program is telecom market’s first
solution for high-volume deployment of wireless base stations powered with
alternative energies

http://www.alcatel-lucent.com/wps/portal/newsreleases/detail?LMSG_CABINET

=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Releases_2009/News_Article_0014

47.xml&lu_lang_code=en

Alcatel-Lucent expands portfolio with eco-sustainable broadband access
gear that further reduces environmental impact of fiber-based networks

http://www.alcatel-lucent.com/wps/portal/newsreleases/detail?LMSG_CABINET

=Docs_and_Resource_Ctr&LMSG_CONTENT_FILE=News_Releases_2009/News_Article_0014

33.xml&lu_lang_code=en

Other resources

Reducing Wireless Network Energy Consumption Costs

http://www1.alcatel-lucent.com/tmp_Static/powerperformance/powerperforman

ce.jhtml

    Connecting Knowledge to Drive Eco Sustainability

http://www1.alcatel-lucent.com/enterprise/en/eco-sustainability/

    Innovation at Work - Green Technology in Dublin

http://www.alcatel-lucent.com/innovationatwork/02/innovationatwork02.html

(Due to the length of some of these URLs, it may be necessary to copy and
paste this hyperlink into your Internet browser’s URL address field. Remove
the space if one exists.)

About Alcatel-Lucent

Alcatel-Lucent (Euronext Paris and NYSE: ALU) is the trusted partner of
service providers, enterprises and governments worldwide, providing solutions
to deliver voice, data and video communication services to end-users. A
leader in fixed, mobile and converged broadband networking, IP technologies,
applications and services, Alcatel-Lucent leverages the unrivalled technical
and scientific expertise of Bell Labs, one of the largest innovation
powerhouses in the communications industry. With operations in more than 130
countries and the most experienced global services organization in the
industry, Alcatel-Lucent is a local partner with a global reach.
Alcatel-Lucent achieved revenues of Euro 16.98 billion in 2008 and is
incorporated in France, with executive offices located in Paris. For more
information, visit Alcatel-Lucent on the Internet:
http://www.alcatel-lucent.com

SOURCE Alcatel-Lucent


Source: newswire