Sustainable Brands ’09 Attracts Top Brands, NGOs, Government Officials and Thought Leaders, Indicating Continued Momentum Around Sustainable Innovation

Kaiser Permanente, Frito-Lay, Dell, REI, Starbucks, TerraCycle, NASA, EPA, Environmental Defense Fund and 600+ Others Participating

BURLINGAME, Calif., April 21 /PRNewswire/ — As registration for the Sustainable Brands Conference in Monterey Calif. on May 31 – June 3 continues to rise; Sustainable Life Media today announced a partnership with J.D. Power & Associates and EarthSense to provide valuable free research on consumer attitudes toward sustainability issues for all attendees.

The J.D. Power & Associates research analyzed over two million blog posts over the last 36 months to find out how consumer perception about sustainability has shifted amid economic uncertainly. The research showed acceleration in discussions on sustainability in the blogosphere.

The EarthSense research is part of Eco-Insights, the largest study of consumer attitudes and behaviors toward the environment and sustainability for over 80 different products. SB ’09 attendees will be among the first to receive the quantitative analysis of the data and a peek into how the consumer’s green mindset is changing.

“Despite the challenging economic climate, we are gearing up for our strongest Sustainable Brands Conference yet. The faculty joining the conference is a dynamic mix of big brands and innovative institutions like NASA and the San Diego Zoo. All are lining up in support of our belief in sustainability as a primary path to building revenue and brand value,” said KoAnn Vikoren Skrzyniarz, CEO of Sustainable Life Media. “The research partnerships with J.D. Power and Associates and EarthSense add even more value to the conference and we expect to see noticeable growth in overall participation this year from all sectors.”

Adidas, REI, Cabot Creamery, Coca-Cola, Harrah’s, Hewlett-Packard, New Balance, Kraft, Office Depot, Petrobras, Saucony, Quaker Oats, Williams Sonoma, and many others, are among the brands already committed to participate in SB’09. A full look at the conference schedule and speaker lineup is available at www.sustainablelifemedia.com/events/sb09.

About Sustainable Brands ’09

Widely reputed to be the most compelling sustainability conference of the year, Sustainable Brands ’09 will convene business strategists, along with sustainability, design and brand leaders from a cross section of organizations such as The Bill & Melinda Gates Foundation, Dell, Clorox, FedEx, Interbrand, Johnson & Johnson, Kohler, Mohawk, Nestle/Purina, SC Johnson, Waste Management, and an unprecedented list of others.

In addition to a newly expanded Solutions Showcase Expo and Sponsored Sessions series, an extended “Un-conference” where participants create the conversations, and a plethora of evening networking activities over the four days of the event, a dozen hands-on workshops are planned along side this year’s conference providing interactive exploration of topics such as: Practical Strategies for Green Marketing & Eco-Innovation with Jacquelyn Ottman, Scenario Planning with Global Business Network, the leading international scenario firm, Understanding Your Ecological Footprint with Global Footprint Network and Social Impact Metrics with the Center for Sustainable Innovation.

Details on the conference are currently unfolding at: http://www.sustainablebrands09.com.

About Sustainable Life Media

A business-to-business online community, e-newsletter and event company located in Burlingame, CA, Sustainable Life Media (SLM) is home for business professionals looking to build new value and competitive advantage by innovating more sustainable strategies, practices and products. SLM delivers top news stories related to the what, who and how of environmental and social innovation, and helps community members connect with thought leaders, peers, partners and solutions providers that can help them quickly reach their goals. For more information, please visit: http://www.sustainablelifemedia.com/about. To subscribe to SLM Newsletters, free, please visit http://www.sustainablelifemedia.com/newsletters.

    Contact:
    Carla Mancebo
    Cohn & Wolfe
    415-365-8532
    carla.mancebo@cohnwolfe.com

SOURCE Sustainable Life Media