Toyota Announces Prices for 2010 Tundra Pickup and Sequoia Sport Utility Vehicle

TORRANCE, Calif., April 23 /PRNewswire/ — Toyota Motor Sales (TMS), U.S.A., Inc., today announced manufacturer’s suggested retail prices (MSRP) for the 2010 Tundra full-size pickup truck and Sequoia full-size sport utility vehicle (SUV).

Tundra

Prices for the 2010 Tundra will range from $22,960 for the Regular Cab 4×2 standard bed with a V6 engine and equipped with a Work Truck Package to $42,155 for the CrewMax Limited 4×4 with a 5.7-liter V8 engine. The new MSRP’s reflect an average overall increase of $557.

Value is enhanced on all 2010 Tundra models with the addition of standard and optional exterior, mechanical, safety and convenience features including an all-new 4.6-liter i-FORCE V8 engine.

The new 4.6-liter V8 engine will be available on all 2010 model year Tundras. With 310 horsepower, 327 lb-ft. of torque and EPA fuel efficiency estimates of 15 mpg city and 20 mpg highway on 4×2 models, the new engine will deliver the best combination of power and fuel economy of any standard V8 in the full-size pickup segment. Like Tundra’s optional 5.7-liter i-FORCE V8 engine, the new 4.6-liter V8 will be mated with a six-speed automatic transmission.

All 2010 Tundra models receive a redesigned front grille and tail lamps. The Tundra grade will have a new two-bar grille design and the Limited grade will be equipped with a unique billet-style grille. Additional standard equipment on all Tundra models includes driver and front passenger knee airbags, height-adjustable headlamps, and a redesigned seven-pin towing hitch connector that sits above the hitch to help avoid damage during high departure angle driving. Also, a shelf to help organize storage space has been added to the lower glove box.

Two new optional audio systems will supplement three existing systems. The first, which is optional only on Tundra grade, features AM/FM/CD, integrated XM satellite radio receiver, hands-free phone and streaming music via Bluetooth(R), auxiliary/USB inputs and up to six speakers. The second features navigation and a value positioned AM/FM/CD, auxiliary input, a backup camera monitor and six speakers.

New 2010 Tundra Work Truck Packages are aimed at commercial truck buyers or those who otherwise require a tough no-frills truck with exceptional cargo and towing capacity. The specialized trucks include vinyl seating and rubber flooring and will be available in Regular and Double Cab configurations with a V6 or one of two V8 engines including Tundra’s powerful 381 horsepower 5.7-liter V8 with a towing capability of up to 10,800 pounds. Tundra models equipped with optional work truck packages will carry a price adjustment that ranges from $195 to $1,030 less than the truck’s standard MSRP, depending on the model.

For buyers looking for a high level of refinement and convenience, the all-new Platinum Package will be available on 2010 Tundra CrewMax Limited models equipped with the 5.7-liter V8 and Flex Fuel powertrains. The package contains an assortment of high luxury features such as heated and ventilated seats, sunroof, and wood grain trim, and carries an MSRP of $4,662.

The 2010 Tundra, assembled at Toyota Motor Manufacturing, Texas in San Antonio, will begin arriving at dealerships in late April.

Sequoia

With the addition of popular standard equipment, including safety features, the base MSRP for Sequoia will range from $38,530 for the SR5 4×2 with a new 4.6-liter V8 engine to $58,905 for the Platinum 4×4 with a 5.7-liter V8. The new MSRPs reflect an average overall increase of $3,361 for all Sequoia models.

For 2010, Sequoia provides a much higher level of popular standard features and safety enhancements. The SR5 and Platinum grade models become mono-spec and the Limited grade offers only three stand alone options (navigation system, rear-seat entertainment and seven-passenger seating), giving consumers a more simplified buying process.

An all-new 4.6-liter i-FORCE V8 engine will be standard on Sequoia SR5 grades. When compared to the previous 4.7-liter i-FORCE V8, the new engine delivers 34 additional horsepower (310 hp) with a preliminary EPA fuel efficiency rating of 14 mpg/city and 19 mpg/highway, providing up to two more miles per gallon on the highway for 4×2 models. Sequoia’s powerful 5.7-liter i-FORCE V8 engine remains standard on all Limited and Platinum grades and optional on SR5 models. Both engines are mated to a six-speed automatic transmission.

For enhanced safety, driver and front passenger knee airbags have been added as standard equipment on all Sequoia models. Standard audio has been upgraded to include Bluetooth(R), satellite radio capability and MP3 interface with an auxiliary audio jack and USB port. Three new exterior colors include Sandy Beach Metallic, Spruce Mica and Blizzard Pearl.

The 2010 Sequoia, assembled at Toyota’s manufacturing facility in Princeton, Indiana, will begin arriving at Toyota dealers in late April.

http://www.toyota.com

                                                2009    MSRP     2010     %
             Grade        Body Style     Trans  MSRP    CHANGE   MSRP   CHANGE
             -----        ----------     -----  -----   -------  -----  ------

    4x2
    TUNDRA
    -------
    8202  Tundra Grade     Reg Cab        5ECT  $22,490   $665   $23,155  3.0%
           V6
    8204  Tundra Grade     Reg Cab LB     5ECT  $22,820   $665   $23,485  2.9%
           V6
    8222  Tundra Grade     Reg Cab        6ECT  $23,630   $725   $24,355  3.1%
           V8 4.6L
    8224  Tundra Grade     Reg Cab        6ECT  $24,680   $675   $25,355  2.7%
           V8 5.7L
    8226  Tundra Grade     Reg Cab LB     6ECT  $23,960   $725   $24,685  3.0%
           V8 4.6L
    8228  Tundra Grade     Reg Cab LB     6ECT  $25.010   $675   $25,685  2.7%
           V8 5.7L
    8215  Tundra Grade     Double Cab     5ECT  $24,945   $550   $25,495  2.2%
           V6
    8239  Tundra Grade     Double Cab     6ECT  $25,090   $550   $25,640  2.2%
           V8 4.6L
    8241  Tundra Grade     Double Cab     6ECT  $26,390   $550   $26,940  2.1%
           V8 5.7L
    8243  Tundra Grade     Double Cab LB  6ECT  $26,020   $550   $26,570  2.1%
           V8 4.6L
    8245  Tundra Grade     Double Cab LB  6ECT  $27,380   $550   $27,930  2.0%
           V8 5.7L
    8250  LTD V8 4.6L      Double Cab     6ECT  $34,660   $610   $35,270  1.8%
    8252  LTD V8 5.7L      Double Cab     6ECT  $36,010   $550   $36,560  1.5%
    8259  Tundra Grade     CrewMax        6ECT  $27,915   $550   $28,465  2.0%
           V8 4.6L
    8261  Tundra Grade     CrewMax        6ECT  $29,215   $550   $29,765  1.9%
           V8 5.7L
    8270  LTD V8 4.6L      CrewMax        6ECT  $37,195   $610   $37,805  1.6%
    8272  LTD V8 5.7L      CrewMax        6ECT  $38,545   $550   $39,095  1.4%

    4x4
    TUNDRA
    -------
    8322  Tundra Grade     Reg Cab        6ECT  $26,680   $725   $27,405  2.7%
           V8 4.6L
    8323  Tundra Grade     Reg Cab        6ECT  $27,740   $665   $28,405  2.4%
           V8 5.7L (FFV)
    8324  V8 5.7L          Reg Cab        6ECT  $27,740   $665   $28,405  2.4%
    8326  Tundra Grade     Reg Cab LB     6ECT  $27,010   $725   $27,735  2.7%
           V8 4.6L
    8327  Tundra Grade     Reg Cab LB     6ECT  $28,070   $665   $28,735  2.4%
           V8 5.7L (FFV)
    8328  Tundra Grade     Reg Cab LB     6ECT  $28,070   $665   $28,735  2.4%
           V8 5.7L
    8331  Tundra Grade     Double Cab     6ECT  $29,440   $550   $29,990  1.9%
           V8 5.7L (FFV)
    8335  Tundra Grade     Double Cab     6ECT  $30,430   $550   $30,980  1.8%
           V8 5.7L (FFV)
    8339  Tundra Grade     Double Cab     6ECT  $28,140   $550   $28,690  2.0%
           V8 4.6L
    8341  Tundra Grade     Double Cab     6ECT  $29,440   $550   $29,990  1.9%
           V8 5.7L
    8343  Tundra Grade     Double Cab     6ECT  $29,070   $550   $29,620  1.9%
           V8 4.6L LB
    8345  Tundra Grade     Double Cab LB  6ECT  $30,430   $550   $30,980  1.8%
           V8 5.7L
    8350  LTD V8 4.6L      Double Cab     6ECT  $37,710   $610   $38,320  1.6%
    8352  LTD V8 5.7L      Double Cab     6ECT  $39,070   $550   $39,620  1.4%
    8354  LTD V8 5.7L      Double Cab     6ECT  $39,070   $550   $39,620  1.4%
           (FFV)
    8359  Tundra Grade     CrewMax        6ECT  $30,965   $550   $31,515  1.8%
           V8 4.6L
    8361  Tundra Grade     CrewMax        6ECT  $32,265   $550   $32,815  1.7%
           V8 5.7L
    8363  Tundra Grade     CrewMax        6ECT  $32,265   $550   $32,815  1.7%
           V8 5.7L (FFV)
    8370  LTD V8 4.6L      CrewMax        6ECT   $40245   $610   $40,855  1.5%

    4X4
    TUNDRA
    continued
    ----------
    8372  LTD V8 5.7L      CrewMax        6ECT  $41,605   $550   $42,155  1.3%
    8374  LTD V8 5.7L      CrewMax        6ECT  $41,605   $550   $42,155  1.3%
           (FFV)

                     Drive                   2009     MSRP     2010      %
           Grade     Type   Engine   Trans   MSRP    CHANGE    MSRP   CHANGE
           -----     -----  ------   -----   -----   -------   -----  -------

    SEQUOIA
    -------
    7916 SR5          4x2   4.6L V8   6ECT  $34,250   $4,280  $38,530   12.5%
    7917 SR5          4x2   5.7L V8   6ECT  $35,475   $3,680  $39,155   10.4%
    7927 Limited      4x2   5.7L V8   6ECT  $45.425   $3,215  $48,640    7.1%
    7931 Platinum     4x2   5.7L V8   6ECT  $52,575   $3,105  $55,680    5.9%
    7918 SR5          4x4   4.6L V8   6ECT  $37,475   $4,280  $41,755   11.4%
    7919 SR5          4x4   5.7L V8   6ECT  $38,700   $3,680  $42,380    9.5%
    7940 SR5 FFV      4x4   5.7L V8   6ECT  $38,700   $3,680  $42,380    9.5%
    7933 Platinum     4x4   5.7L V8   6ECT  $55,800   $3,105  $58,905    5.6%
    7944 Platinum FFV 4x4   5.7L V8   6ECT  $55,800   $3,105  $58,905    5.6%
    7929 Limited      4x4   5.7L V8   6ECT  $48,650   $3,215  $51,865    6.6%
    7942 Limited FFV  4x4   5.7L V8   6ECT  $48,650   $3,215  $51,865    6.6%

SOURCE Toyota Motor Sales, USA, Inc.